László Puczkó

Director of Industry Intelligence

László Puczkó

Over the past 20 years, Laszlo has honed his expertise in product development, experience mapping and design, impact assessment and marketing. He was a manager at KPMG, the global advisory firm’s Travel, Leisure and Tourism Group (Europe & Middle East) and served as an advisor on over 100 projects both at destination and property level. 

He is a frequent presenter at international professional and academic conferences addressing such topics as performance benchmarks, competitive product development, the role of travel in wellbeing and product conceptualization. He is a trainer of marketing and product development at both location and destination levels.

László had written and co-authored several benchmark books and articles on health tourism, cultural management and destination marketing including Health Tourism and Hospitality: Spas, Wellness and Medical Travel. László graduated as an economist specializing in tourism from Budapest University of Economics and holds a PhD on the Environmental Impacts of Tourism from Budapest University of Economics. He is a Certified Management Consultant (CMC) and Past President of the Association of Tourism Consultants in Hungary.