Laszlo Puczko, RLA Group Managing Director recently spoke at the International Health Tourism Convention in Athens, Greece, on the importance of creating an authentic wellness experience. Greece considers health tourism one of the key areas for the country’s tourism development while neighbouring Turkey has already achieved a strong position in the medical tourism market. The international panel was invited to identify possible development options for Greece. Puczko introduced the concept of wellness-washing as a slippery road to be avoided by destinations and operators.

For additional information visit International Health Tourism Convention

Interested in related topics?

Sign up for next round

Thank you for subscribing!

Meet László Puczkó

Learn more about the author

Schedule a meeting

Tell us your preferred time to call or any details

Thank you! Your message has been delivered.

László Puczkó

Director of Industry Intelligence

News relating to this topic

Resorts - The Risk, Opportunities & Trends in SEE

Jun / 2019

A panel discussion moderated by RLA's Group CEO explored the diverse market and its opportunities during the recent REBEC Conference, held at the Hilton Hotel Belgrade. Read more

Resorts - The Risk, Opportunities & Trends in SEE

Jun / 2019

A panel discussion moderated by RLA's Group CEO explored the diverse market and its opportunities during the recent REBEC Conference, held at the Hilton Hotel Belgrade. Read more

Successful Advisory Board Meeting for 2019 International Hotel Investment & Design Conference

Jun / 2019

Read more

Successful Advisory Board Meeting for 2019 International Hotel Investment & Design Conference

Jun / 2019

Read more