Laszlo Puczko, RLA Global Managing Director recently spoke at the International Health Tourism Convention in Athens, Greece, on the importance of creating an authentic wellness experience. Greece considers health tourism one of the key areas for the country’s tourism development while neighbouring Turkey has already achieved a strong position in the medical tourism market. The international panel was invited to identify possible development options for Greece. Puczko introduced the concept of wellness-washing as a slippery road to be avoided by destinations and operators.

For additional information visit International Health Tourism Convention

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