The presentation was titled “Wellbeing Hospitality®, The Mega-Trend Hotels & Resorts Cannot Afford to Ignore” and addressed the effect of strategically planned broad-based wellbeing activities on the success of a resort hotel and how they can influence the value of real estate. However, it is of vital importance that hotel stakeholders ‘look at actual measurable returns on wellbeing investments as opposed to providing a product without any expectation!’

Roger provided some case study examples to illustrate the financial impact on hotel performance but warned that there is no cookie cutter approach and hotels need to up their game and move beyond brand given guests now have new expectations and expect differentiated and specialised experiences. 

The Inspire Summit was a well-attended event with delegates from throughout the hospitality and tourism industry and provided a rich source of information on the latest developments and future trends on the market and tomorrows luxury traveler.

For more information visit the ILHA Conference website.

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Meet Roger A. Allen

Learn more about the author

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