Medical Tourism: Associations and clusters Survey 2018 report – the path making report from RLA and LaingBuisson highlights the key challenges to the medical tourism association and clusters. One revealing result has shown a big difference between what associations and clusters believe to be important in their work (co-ordinating medical tourism interests with governments), and what they actually measure to assess their success (inbound patient numbers and treatment volumes). While both activities are important, time spent lobbying a government does not often lead to more international patients. The report findings suggest that medical tourism associations and clusters are not effectively measuring success or best identifying the growth opportunities.
The survey was jointly funded and organised by RLA, the international hospitality and wellbeing consultants, and international healthcare experts, LaingBuisson, and targeted 250 medical travel associations and clusters around the world. The report makes three recommendations for the global medical travel industry, including better industry co-operation, clearer performance measures and further sector education and capacity building.
You can access the report here: