In the recent past, over-generalization and narrow definitions of what “spa” means have driven poor decision-making by owners and operators alike. This has strangled potential revenue streams, at a time when every channel for generating accommodation revenue has been squeezed dry. Meanwhile guests’ opinions of what constitutes an experience worth booking or returning for has shifted. A bolted-on spa room as an afterthought, does not make a wellbeing experience. 

The very good news is that neither is it a matter of bags of money being thrown at spectacularly unique location. In a recent published article by www.hotelexecutive.com, RLA's Director of Industry Intelligence - Laszlo Puczko shows the infinite feasible possibilities created when the wellbeing concept is not limited to the inside of a spa, but rather considers the property as a whole.

In addition to outlining the leverageable components of wellbeing and a checklist to make an initial assessment as to how a property can increase ROI, he also contends that taking a fresh look brings diverse benefits: aligning owners’ and operators’ perspectives and unpacking the multiple components of “wellbeing” as a definition delivers experiential guest benefits.

Ideally yet feasibly, the wellbeing components, the location and the other characteristics of the property work symbiotically. Re-defining a hotel spa as a wellbeing experience generator opens a myriad of options to attract and retain guests. Delivering long-term revenue generation for the entire property from a wellbeing experience proposition is a product of creative business thinking; as much focus on ROI, as making the best of existing immutable elements - with ingenuity.

To gain access to the whole article please visit Hotel Executive    

Interested in related topics?

Sign up for next round

Thank you for subscribing!

Meet László Puczkó

Learn more about the author

Schedule a meeting

Tell us your preferred time to call or any details

Thank you! Your message has been delivered.

László Puczkó

Director of Industry Intelligence

News relating to this topic

What is the Most Attractive Luxury Hotel Brand for Millennial's?

Sep / 2019

What does it take for luxury hotels to capture Millennials? Do traditional luxury brands best serve this new consumer group? Are there new concepts on the horizon to excite Millennials? Read more

What is the Most Attractive Luxury Hotel Brand for Millennial's?

Sep / 2019

What does it take for luxury hotels to capture Millennials? Do traditional luxury brands best serve this new consumer group? Are there new concepts on the horizon to excite Millennials? Read more

New Report Highlights the Ongoing Convergence of Retail and Hospitality

Sep / 2019

The convergence of retail and hospitality is opening up new commercial opportunities for both industries. In this recent report, trends experts Stylus highlight the new concepts delivering brand reach and consumer appeal. Read more

New Report Highlights the Ongoing Convergence of Retail and Hospitality

Sep / 2019

The convergence of retail and hospitality is opening up new commercial opportunities for both industries. In this recent report, trends experts Stylus highlight the new concepts delivering brand reach and consumer appeal. Read more