RLA USA President, Lynn Curry has been appointed to the Boutique Lifestyle Leaders Association (BLLA) Advisory Board’s new travel discovery platform StayBoutique™.    The #BoutiqueStrong Council is a Task Force joining a qualified group of boutique industry experts with a very specific goal: supporting boutique hotels and businesses with resources and educational assistance to successfully re-enter the market post-COVID-19 crisis. The second initiative is the first-ever social network for the Boutique Community offering a platform for the sector to connect and proactively problem-solve together. Finally, BLLA has opened a new hotel program to provide authentic properties in need a no-cost membership option through the end of the year. All #BoutiqueStrong initiatives further the association's mission to unify, empower, educate and advocate for a growing community of creators within the dynamic realm of the boutique lifestyle.

"We want to empower the boutique community with resources and education from highly skilled founders and CEOs who are providing valuable insight and information that may be quite different than what other hotels or hotel brands are doing and planning," said Frances Kiradjian, Founder & CEO of BLLA. "Boutique hotels have a different focus and we are addressing this in the new campaign and supporting materials."

Watch the 2-minute introductory video and log in to read a dozen new paradigms, including the Wellness module, for your opening resources.  

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