Speaking on the complex topic of wellbeing and health-oriented developments in tourism and hospitality in South-America in recent years. László spoke about the regional and the global competition in wellness tourism, which has been intensifying and stressed the critical strategy of identifying development directions that can ensure true value exchange with prospective guests and ensure favourable financial performance. László also introduced the several development options both for destinations and hospitality properties, and highlighted the risks of jumping on the wellness bandwagon.

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László Puczkó

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