The World Tourism Organization (UNWTO) and the European Travel Commission (ETC) are well aware of the growth of health, wellness and medical tourism in recent years, describing it as ‘an emerging, global, complex and rapidly changing’ segment. To provide clarity and consistency on definitions for health, wellness and medical tourism, UNWTO and ETC commissioned a study in the sector, which was prepared by Dr László Puczkó, RLA’s Director of Market Intelligence, Melanie Smith (Budapest Metropolitan University), in collaboration with LaingBuisson, publishers of IMTJ. The resulting report, ‘Exploring Health Tourism’ is the first attempt by a global tourism association to establish a coherent concept of health tourism and define the motivations behind travellers looking for health-related services. It gives established and emerging health travel destinations a practical toolkit to help measure, diversify and increase revenue from this sector, and tackle the seasonality of general tourism.
Read the report’s Executive Summary and Overview of topics covered.
The full report can be purchased from UNWTO.
RLA is proud to announce that the New Messilah Beach Leisure Development has been awarded with the prestigious award for best mixed use architecture Africa & Middle East at the international property awards 2020-2021 Read more
RLA is proud to announce that the New Messilah Beach Leisure Development has been awarded with the prestigious award for best mixed use architecture Africa & Middle East at the international property awards 2020-2021 Read more
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New chapters, statistics and analysis have been added to the Wellness Real Estate report to examine how food & beverage (F&B) and leisure department performances relate to wellness and wellbeing offerings at hotels. Read more
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In a new article published on Hotel News Now, RLA Group CEO addresses a few tangible and relevant examples of leisure activities at the resort and destination level Read more
In a new article published on Hotel News Now, RLA Group CEO addresses a few tangible and relevant examples of leisure activities at the resort and destination level Read more
RLA is proud to announce that the New Messilah Beach Leisure Development has been awarded with the prestigious award for best mixed use architecture Africa & Middle East at the international property awards 2020-2021 Read more
RLA is proud to announce that the New Messilah Beach Leisure Development has been awarded with the prestigious award for best mixed use architecture Africa & Middle East at the international property awards 2020-2021 Read more
The International Society of Hospitality Consultants (ISHC) members have elected Roger Allen, RLA Group CEO to the ISHC board of directors. Read more
The International Society of Hospitality Consultants (ISHC) members have elected Roger Allen, RLA Group CEO to the ISHC board of directors. Read more
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