ITB is the world’s largest tourism fair where destinations, hospitality companies, governments and other market players discuss the latest challenges and opportunities in the industry.

László argued that the ‘free from’ guests are the ones that can give an insight to future business opportunities. This type of guests can be attracted by services that have natural properties and represent cultural value. Evidence is the key that can turn such novel approaches such as ‘prancercising’ (yoga+crossfit+Japanese horseback archery) to something more mainstream. Old terminologies and concepts enjoy a revival. Heritage is no longer a dusty old term. Contemporary is no longer the opposite of traditional (consider contemporary traditional lifestyle as an option). Operators and developers, however, need to look for new skill sets and funding strategies given as an example a thermal resource based hotel should be managed significantly different to that of a standard ‘wellness hotel’. 


For more information visit ITB

Meet László Puczkó

Learn more about the author

Interested in related topics?

Sign up for our eNewsletter

Thank you for subscribing!

Schedule a meeting

Tell us your preferred time to call or any details

Thank you! Your message has been delivered.

László Puczkó

Associate Director of Industry Intelligence

News relating to this topic

Recovery trends addressed at DD Talks webinar

Jul / 2020

Commercial real estate was the topic at the DD Talks Real Estate Days Webinar 1-2 July Read more

Recovery trends addressed at DD Talks webinar

Jul / 2020

Commercial real estate was the topic at the DD Talks Real Estate Days Webinar 1-2 July Read more

Resorts attract investors, ‘creativity’

Jun / 2020

The advisory board for Resort & Residential Hospitality Forum convened to discuss the industry post-COVID Read more

Resorts attract investors, ‘creativity’

Jun / 2020

The advisory board for Resort & Residential Hospitality Forum convened to discuss the industry post-COVID Read more