Annamária Karcz

Annamaria brings over 20 years of experience in brand strategy, competitive positioning, and market intelligence to RLA Global's consulting practice. Her career has centred on translating complex market data into clear strategic direction, a capability that transfers directly into the advisory work RLA delivers across the resort, leisure, and hospitality sectors.

Since joining RLA Global, she has led the firm's marketing and thought leadership function, building a consistent pipeline of high-quality industry relationships through targeted communications and flagship research including the annual Wellness Real Estate Report, now one of the sector's most referenced resources. That deep immersion in hospitality and wellness real estate market dynamics has formed the foundation of a consulting practice grounded in rigorous analysis and genuine sector understanding.

Her advisory work spans market analysis, hotel comparables reviews, concept development, and brand repositioning strategy. She brings a strategic mindset to market positioning and long-term brand and asset value creation, with the ability to connect market intelligence to commercial outcomes at every stage of a project.