Talking to Industry Leaders

Spanish podcast with English subtitles. Professor Xavier Font from the University of Surrey explains why most sustainability communication in tourism fails—marketers greenwash unintentionally while sustainability experts write for auditors, not customers. He shares proven strategies for implicit communication that enhance experiences rather than preaching, reveals why small businesses earn more guest trust than certified chains, and discusses how the EU's Green Claims Directive will change everything by 2026. 10-2025

Spanish podcast with English subtitles. Virginia Messina, Executive Vice President of the World Travel & Tourism Council (WTTC), discusses the transformative role of AI and super apps in tourism, addresses the digital divide facing SMEs, and explains how sustainability must shift from CSR to core business strategy. She shares concrete examples like AI reducing hotel food waste by 40% and emphasizes that destinations must work together to enhance competitiveness rather than rest on their laurels. How? Listen to the podcast for the details! 09-2025

Leading hospitality experts from CBRE, HotStats, Four Seasons, and FreshBed join Roger Allen from RLA Global to examine 2025 wellness real estate trends. This fascinating conversation reveals revenue growth opportunities, analyses operational fundamentals, and market shifts to enhance hotel performance and growth trajectories 08-2025

Spanish podcast with English subtitles. Spanish tourism strategist Adrián Alcántara Martínez shares insights from developing Saudi Arabia's pioneering Red Sea Global projects. He reveals how greenfield destinations can achieve regenerative tourism while aligning with Saudi Arabia’s Vision 2030's ambitious transformation goals. 08-2025

Edward Harvey, Founding Principal of Elevate F&B, reveals how wellness is reshaping hospitality F&B. Drawing from the 2025 Wellness Real Estate Report, Harvey explains why beverage revenue is shifting from room service and bars to restaurant outlets, driven by guests seeking immersive experiences over standard offerings in their pursuit of holistic well-being. 06-2025

Branded residential expert Chris Graham explores luxury's transformation from material opulence to experiential wellness: the demand-led evolution in branded residences, the emergence of lower-tier wellness developments, technology's role in health monitoring, and creating residential ecosystems that seamlessly integrate healthy living with luxury lifestyles. 06-2025

CBRE's Global Head of Hotels Research & Data Analysis, Rachael Rothman, CFA, ISHC, examines RLA Global's 2024 Wellness Real Estate Report, offering valuable insights on market trends, asset performance, and investment strategies. She explores amenity profitability across hotel segments and emphasizes the importance of skilled asset management in maximizing returns in the evolving hospitality landscape. 06-2025

HotStats CEO Michael Grove analyses the 2025 Wellness Real Estate Report findings with our Group CEO, Roger Allen. Discover the market dynamics behind Upscale Major Wellness properties achieving 150-160% YoY growth, and learn about the real challenge of how to capture new revenue streams for Hotels. Mike also shares his strategic view on where the biggest growth opportunities lay in our industry. 06-2025