
Strengthen Tourism for Sustained Growth
Spanish podcast with English subtitles. Virginia Messina, Executive Vice President of the World Travel & Tourism Council (WTTC), discusses the transformative role of AI and super apps in tourism, addresses the digital divide facing SMEs, and explains how sustainability must shift from CSR to core business strategy. She shares concrete examples like AI reducing hotel food waste by 40% and emphasizes that destinations must work together to enhance competitiveness rather than rest on their laurels. How? Listen to the podcast for the details! 09-2025