Jun, 2025

Craft Immersive F&B Experiences

Edward Harvey, Founding Principal of Elevate F&B, reveals how wellness is reshaping hospitality F&B. Drawing from the 2025 Wellness Real Estate Report, Harvey explains why beverage revenue is shifting from room service and bars to restaurant outlets, driven by guests seeking immersive experiences over standard offerings in their pursuit of holistic well-being.



Edward Harvey

Founding Principal

Create & ELEVATE Marketing Management

Edward starting at The Savoy, London, after 6 years he gained his first international experience at Grand Hyatt Hong Kong and Park Hyatt Tokyo.
Following he was enlisted by Grosvenor House London when it was Marriott who recognised Harvey’s commercial success and positioned him to deliver F&B Concept Development and Design – EMEA from which Harvey advanced to Corporate Vice President – F&B, Europe.
After being appointed Managing Director – Tricon Dubai, delivering F&B Strategy and Concept Development he founded Create & ELEVATE Marketing Management, www.elevatefb.com.  
As Founding Principal, Harvey services client requirements across EMEA with two international offices; Geneva and London. Elevate specialises in originating strategic advisory services for restaurant & bar outlet concept briefs, design development and operator support.

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