Leisure Development
Leisure Development
Tomorrow’s leisure destinations need to
take their definition of “experiential” to a new level
Let us help you get there.
RLA pushes the boundaries of planning experiences that guests of tomorrow will demand which is vital for advantageous positioning of any leisure project.
There is a thirst for new leisure content as guests with diverse values and desires, demand new, exciting experiences that outstrip traditional expectations. This excitement is increasingly derived from interesting fusions of existing categories of activity such as, Leisure, Recreation, Wellness, Spa, Sport and Fitness within a wider Hospitality offering, which go further than Bleisure and Glamping.
Placing a project into a single one of these vertical categories can greatly restrict future guest appeal potential. RLA uses Wellbeing Hospitality to broaden the perspective, to develop better outcomes.
Simply put, RLA takes a three-dimensional view of what has traditionally been a vertically segmented industry area. Our Wellbeing Hospitality approach has long allowed us to develop projects that avoid classic pitfalls such as expensive one-trick pony developments that are out of date before they are completed.
We not only produce more, better, creative, feasible options, they are rooted in creating revenue streams that feed the whole asset. In this way, trends are not merely optimised, but seasonality and obsolescence are greatly mitigated.
The RLA Difference
RLA’s Wellbeing Hospitality® approach is industry-unique because we evaluate a broad base of leisure activities and resources, as well as their impact on real estate, to ascertain any future IRR of a development.
The RLA team takes a multifaceted approach. We analyse concepts and evaluate potential business outcomes from leisure opportunities. We provide stakeholders with the resources to fully explore all possibilities from the ever-changing leisure landscape.
Creating Commercially Viable Leisure Destinations
Leisure developers and investors are increasingly challenged to identify unique and competitive project concepts that have the best fit for their specific market.
Ultimately the commercial success of a destination is founded upon compelling guest experiences that elevate the property and its location.
Owners seeking to create financially viable destinations achieve success only when multiple experiences that are integrated into a well-defined and positioned destination. The whole destination must be more than the sum of its parts and requires maximum synergies through effective integration of all leisure elements.
Creating Commercially Viable Leisure Destinations
Leisure developers and investors are increasingly challenged to identify unique and competitive project concepts that have the best fit for their specific market.
Ultimately the commercial success of a destination is founded upon compelling guest experiences that elevate the property and its location.
Owners seeking to create financially viable destinations achieve success only when multiple experiences that are integrated into a well-defined and positioned destination. The whole destination must be more than the sum of its parts and requires maximum synergies through effective integration of all leisure elements.
RLA Leisure Development Services at a Glance
Concept & Development Planning
Clients should not have to choose between financial performance and guest experience. RLA’s conceptualisation services deliver holistically, aligning the needs of diverse stakeholders to produce bottom-line returns with top-notch guest attraction and retention performance. We can engage with owners, developers, operators, architects, legislative and governmental bodies to create a single point of contact for our clients, aligning interests and outcomes.
- Project inception and strategic development plan and review
- Site and area review, analysis and recommendations
- Identification of potential opportunities and challenges
- Concept brief with programming and services recommendations
Feasibility
RLA specialise in delivering commercially robust, astute and creative asset development planning. We help our clients exploit even the most challenging market dynamics. Our comprehensive viability services are based on best financial practice and cutting-edge asset planning methodologies, to deliver measurable, business impact.
- Supply and demand analysis
- Financial forecasts
- Market segmentation review
- Revenue and distribution strategy recommendations
- Identification of best business/potential scenarios
- Sensitivity analysis
- Risk assessment, SWOT analysis
- Conceptualization
- Definition of best and most suitable concept for the development
Design Support Services
RLA provides expert technical support to architects and designers with programming assistance of Leisure Developments. We work collaboratively with architects and developers to assess new builds, renovations and existing projects. Owner and Operator expectations are addressed in detail, ensuring there is total alignment with structural, design, conceptual and programming requirements, in addition to financial ROI performance.
- Project inception and strategic development plan and review
- Development of asset scenario recommendations and alternatives
- Architectural planning and briefing, review and recommendations
- Concept brief development with programming and services recommendations
- Concept development for hospitality assets and destinations
Support Services
Support Services Include:
- Zoning plans & detailed area space requirements
- Schematic Design
- Design Development
- Conceptual Development
- Equipment Specifications
Asset Value Optimisation
RLA’s Asset Value Optimisation service ensures that all parties involved are represented with an overall goal of maximising operating profit which in turn drives the valuation of a property and has material benefits for the management company and the management.
- Examination/Establishment of current asset performance indicators
- Development of asset scenario recommendations and alternatives
- Investment analysis
- Improve client asset risk identification
- Enhance ability to react promptly to under performance
- Performance accounting
- Balancing cost controls
- Contract procurement
- Performance monitoring of management and operator
- Owner representation
- CapEx assessment
- Monitoring systems implementation