Wellbeing Hospitality®

Wellbeing Hospitality® is an overarching approach to improving health, happiness and contentment within hospitality and destinations via forms of leisure, recreation, sport, spa, wellness, travel and healthcare, which are developed with the intent of influencing the performance and value of the entire asset.

The Wellbeing Hospitality® approach methodically identifies the impact and influence such facilities and activities have on real estate including; hotels, destinations, resorts, active living communities, senior living and mixed-use developments, which ensures investors and developers have transparency on the expected financial returns of such investments.  

Wellbeing hospitality® comprises an all-encompassing field that is being driven by expanding individual, community and corporate wellbeing market opportunities. The benefits of attaining a greater sense of wellbeing are growing daily as society becomes more technically in-tuned with health consciousness and increasing longevity. Destinations, services and products serving the wellbeing industry will continue to grow and diversify.

Travel and the new experiences it brings are more accessible than ever before, which is further driving higher demand for attractions, facilities, regional opportunities, and service provisions that meet a wide range of health and wellbeing needs within hospitality destinations.

Hospitality assets such as hotels, resorts, spas, active living and senior living communities, and health and tourism destinations have now become prime facilitators for hosting and delivering wellbeing experiences in various forms and combinations.

It is now unthinkable for any hospitality asset not to foresee and cater to its future guests’ wellbeing when planning and operating such businesses. Astutely conceived and interconnected wellbeing attractions and services are vital to a holistic and unique hospitality experience.