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At RLA we understand that the health, wellness and medical arenas represent a wide range of categories and interpretations that can vary country by country and region by region. From healthy lifestyle destinations featuring health assessments, nutrition and fitness programs, to traditional healing and alternative medicine traditions to life-enhancing experiences with mindful awareness programs and spiritual tourism destinations.

The RLA Difference

RLA provides cutting-edge global research. We help clients identify the right mix of Health, Wellness and Medical concepts and services that best fit their brand and their business model.

Our proprietary methodology incorporates benchmark information and operational experience. This determines the most advantageous mix of concepts to help our client's meet, anticipate and drive the asset's and marketplace demands, both in wellness and medical tourism.

We understand the roles of intangible as well as tangible elements and resources in health tourism. This includes not only natural elements such as thermal waters but also cultural traditions and heritage, e.g. Ayurveda. 

RLA is an experienced advisory for Health, Wellness and Medical projects including:

  • Wellness & Medical Resorts
  • Lifestyle Destinations (health, nutrition, fitness programming)
  • Traditional Healing & Alternative Medicine Destinations (e.g. mindfulness, spiritual experiences, hot springs / thermal waters)
  • Tourism Destination with Health, Wellness & Medical specialization
  • H2H - Hospitality to Healthcare transitions 

 

RLA Health, Wellness & Medical Services at a Glance

Feasibility

RLA specialize in delivering commercially robust, astute and creative asset development planning. We help our clients exploit even the most challenging market dynamics. Our comprehensive viability services are based on best financial practice and cutting-edge asset planning methodologies, to deliver measurable, business impact.

  • Supply and demand analysis
  • Demand and financial forecasts
  • Market segmentation review
  • Yield and revenue strategy recommendations
  • Identification of best business/potential scenarios
  • Sensitivity analysis
  • Risk assessment, SWOT analysis
  • Conceptualization
  • Definition of best and most suitable concept for the development

Conceptualisation

Clients should not have to choose between financial performance and guest experience. RLA’s conceptualisation services deliver holistically, aligning the needs of diverse private and public sector stakeholders to produce bottom-line returns with top-notch guest attraction and retention performance. We can engage with owners, developers, operators, architects, legislative and governmental bodies to create a single point of contact for our clients, aligning interests and outcomes.

  • Project inception and strategic development plan and review
  • Site and area review, analysis and recommendations
  • Identification of potential opportunities and challenges
  • Stop and go strategy
  • Concept brief development with programming and services recommendations
  • Guest/Patient journey planning

Concept Implementation

RLA’s team manage the concept implementation by being adaptive and intuitive to what was originally planned and what the reality is on the ground come the time of pre-opening. 

  • Comprehensive analysis and assessment of key operational, financial and experiential function
  • Management mentoring for specific skills and competencies
  • Development of strategic roadmap to optimized performance
  • Best practices analysis
  • Management contract compliance

Performance Optimization

Performance optimatisation is a function of the competence, experience to speedily break down silos and interpret hard data and its interrelation with the performance of human resources.

  • Operational and financial audits
  • Comprehensive analysis and assessment of key operational, financial and experiential function
  • Management mentoring for specific skills and competencies
  • Development of strategic roadmap to optimized performance
  • Best practices analysis
  • Management contract compliance

Health Tourism Conceptualisation, Planning & Management

Destinations and property development projects need competitive value-based decisions about the extent and form of health specialisation that can turn them into financially successful players in the health tourism market.

  • Conceptualisation & strategy formulation – defining the best conceptual fit and product development direction
  • Tourism planning – competitive plans building on health components for cities, destinations, regions and countries
  • Organizational and human resource development – tailor-made training programmes for destination managers and health tourism marketers
  • Destination Impact Assessment – monitoring the impacts of medical and wellness tourism at destination level indicating the key economic and social impacts

Health & Destination Marketing

Health Tourism Marketing requires the combined knowledge of marketing, travel and tourism, as well as healthcare and wellbeing. We work closely with destination marketers and property marketing officers to pinpoint their positioning and targeting efforts.

  • Marketing and market planning – both for properties and for destinations focusing on their USP and core value propositioning
  • Market benchmarking and competitor analysis – the crucial starting point of any marketing effort is the realistic benchmarking that identifies the relevant internal and external competition factors
  • Branding and positioning – the branding and positioning in health tourism has to take into consideration the rather special characteristics of healthcare industry and the wellbeing movement

Future Classics: Timeless Opportunities in Wellbeing & Travel

Drawing upon centuries of location-specific destinations offering thermal hot springs, sea water and medical hydrotherapies to 21st century personalized medical assessments, genomic medicine, lifestyle medicine and “scientific wellness” programs, delivered in a wide variety of locations and wellness-themed environments, the opportunities to participate in the ever expanding health, wellness and medical tourism sectors are recognized by both public and private sectors in diverse industries worldwide.

Many countries are now investing millions of dollars to expand their healthcare systems to serve growing international health, wellness and medical tourism demographics and compete in an increasingly borderless global healthcare marketplace. Building upon expanded partnership opportunities between governments, business communities, medical organizations, research and academic facilities, hotels, resorts, airlines and transportation services, concierge and travel booking services and hospitality providers, the objective to offer a seamless health, wellness or medical tourism guest experience and service delivery infrastructure is not only recommended but becoming brand specific in some countries.

Evolving exponentially, the healthcare industry will increasingly reflect a convergence of new biology and the digital revolution’s ability to create consumer products, devices, and services focused on prevention and wellness programs. Evidence-based tools and modalities for effecting healthy changes in diet, physical activity, sleep, rest, weight loss and stress management combined with a new generation of leading-edge technologies, diagnostics and personalized genomic medicine represent the emerging frontier of evolving healthcare and wellness models. Integrating traditional and complementary approaches with advanced technologies, personalized medical and wellness care in evidence-based designed environments offering integrated approaches in concept and service delivery will prosper.

Future Classics: Timeless Opportunities in Wellbeing & Travel

Drawing upon centuries of location-specific destinations offering thermal hot springs, sea water and medical hydrotherapies to 21st century personalized medical assessments, genomic medicine, lifestyle medicine and “scientific wellness” programs, delivered in a wide variety of locations and wellness-themed environments, the opportunities to participate in the ever expanding health, wellness and medical tourism sectors are recognized by both public and private sectors in diverse industries worldwide.

Many countries are now investing millions of dollars to expand their healthcare systems to serve growing international health, wellness and medical tourism demographics and compete in an increasingly borderless global healthcare marketplace. Building upon expanded partnership opportunities between governments, business communities, medical organizations, research and academic facilities, hotels, resorts, airlines and transportation services, concierge and travel booking services and hospitality providers, the objective to offer a seamless health, wellness or medical tourism guest experience and service delivery infrastructure is not only recommended but becoming brand specific in some countries.

Evolving exponentially, the healthcare industry will increasingly reflect a convergence of new biology and the digital revolution’s ability to create consumer products, devices, and services focused on prevention and wellness programs. Evidence-based tools and modalities for effecting healthy changes in diet, physical activity, sleep, rest, weight loss and stress management combined with a new generation of leading-edge technologies, diagnostics and personalized genomic medicine represent the emerging frontier of evolving healthcare and wellness models. Integrating traditional and complementary approaches with advanced technologies, personalized medical and wellness care in evidence-based designed environments offering integrated approaches in concept and service delivery will prosper.

Project Portfolio