Access RLA’s industry-leading global research
and proprietary methodology services for next generation
health, wellness and medical tourism opportunities

Many countries are dedicating significant investment to expand their healthcare systems, hospitality and tourism sectors to serve growing international health, wellness and medical tourism demographics and compete in an increasingly borderless global healthcare marketplace.

The RLA Difference

For organizations seeking to integrate healthy lifestyle, wellness and/or medical programs into their service mix, RLA provides industry-leading global research and proprietary methodology to determine the most advantageous mix of concepts, services and strategic alliances so clients can anticipate and meet current market demands while positioning for emerging markets. 

RLA clients include:

  • Hotels & Resorts
  • Destination Resorts
  • Medical Spas
  • Medical Centers
  • Hospitals
  • Mixed-Use Developments
  • Active Living and Real Estate Wellness Communities
  • Governments and Marketing Agencies Promoting Medical and Wellness Tourism

RLA advisory spans the scope of health, wellness and medical disciplines, providing our clients with a comprehensive wellbeing consulting service.      

RLA Health, Wellness & Medical Tourism Services at a Glance

Feasibility & Market Analysis

RLA specializes in delivering commercially robust, astute and creative asset development planning. Our proprietary methodology provides a comprehensive analysis and development strategy with financial forecasting models on best-case scenarios.

  • Market analysis and segmentation review
  • Competitive analysis
  • Risk assessment, SWOT analysis
  • Yield and revenue strategy recommendations
  • Identification of best business/potential scenarios
  • Sensitivity analysis
  • Conceptualization
  • Definition of best and most suitable concept for the development
  • Supply and demand analysis
  • Financial forecast

Conceptualisation

RLA’s conceptualization and brand development services align diverse private and public sector stakeholders needs.  Engaging with owners, developers, operators, architects, legislative and governmental bodies to create a single point of contact for clients, RLA’s skilled team will integrate branding of a proposed project into a proprietary step-by-step conceptualization development process.

  • Site and area review, analysis and recommendations
  • Review of current and emerging local and regional market conditions
  • Identify potential opportunities and challenges
  • Strategic development plan with recommendations
  • Guest use projections and navigation
  • Concept brief with recommendations for programming, treatments and services
  • Preliminary architectural brief with schematic design and adjacencies 

Concept Implementation

Working collaboratively with clients, RLA’s team manages concept implementation through each development stage ensuring specific measurable outcomes.

  • Comprehensive analysis and assessment of key operational, financial and experiential functions
  • Management guidance and mentoring for departments, specific skills and competencies
  • Develop strategic roadmap leading to optimized performance
  • Best practices analysis
  • Management contract compliance

Architectural Brief – Schematic Design

RLA works as an independent, international advisory that provides owners and developers with resources to identify suitable design and operating solutions for their facilities.  Owner, operator, architect and designer expectations are addressed in detail ensuring there is total alignment with structure, design, conceptual, operational and programming requirements, in addition to financial ROI performance.

  • Schematic design
  • Facility concept
  • Creative concept documentation
  • Treatment and programming services
  • Architectural zoning documentation
  • Programming brief
  • Master plan review and summaries
  • Bubble diagrams and layouts
  • Equipment requirements
  • FF&E and OS&E specifications book

Pre-Opening and Launch Services

  • Critical path pre-opening timeline
  • Marketing and branding platform
  • Management Recruitment and HR hiring process
  • Standard operating procedure manuals
  • Job descriptions and organizational development
  • Pre-opening training and orientation workshops
  • Menu, product and equipment recommendations
  • Pre-opening and launch operating budget

Performance Optimization

Evaluating overall competence to ensure performance optimization is based upon various measurable metrics, hard data and its interrelation with the performance of human resources.

  • Operational and financial audits
  • omprehensive analysis and assessment of key operational, financial and experiential function
  • Management mentoring for specific skills and competencies
  • Development of strategic roadmap to optimized performance
  • Operational design
  • Best practices analysis
  • Management contract compliance

Post-Launch Management and Evaluation Services

  • Management support
  • Performance audits
  • Key performance indicator analysis
  • Profit and Loss Evaluation
  • HR review
  • Marketing support

Health, Wellness and Medical Destination Marketing

Successful health, wellness and medical tourism marketing initiatives require expertise in understanding global travel and tourism markets in these specific arenas.  RLA provides detailed marketing research and analysis for wellness communities, medical facilities, destination resorts, mixed-use developments and government marketing and tourism agencies.

  • Market research, benchmarking and competitive analysis
  • Conceptualization, branding and strategy formulation
  • Strategic tourism planning and multi-media marketing communications development
  • Destination impact assessment – monitoring the impact of health, wellness and medical tourism initiatives and identifying key economic drivers and social benefits

Health Tourism Conceptualisation, Planning & Management

Destinations and property development projects need competitive value-based decisions about the extent and form of health specialisation that can turn them into financially successful players in the health tourism market.

  • Conceptualisation & strategy formulation – defining the best conceptual fit and product development direction
  • Tourism planning – competitive plans building on health components for cities, destinations, regions and countries
  • Organizational and human resource development – tailor-made training programmes for destination managers and health tourism marketers
  • Destination Impact Assessment – monitoring the impacts of medical and wellness tourism at destination level indicating the key economic and social impacts

A New Generation Re-Inventing Health and Wellness

RLA understands the health, wellness and medical arenas represent a wide range of categories and interpretations which vary country by country and region by region. Categories can range from healthy lifestyle destinations featuring health assessments, nutrition and fitness programs, to traditional healing arts, alternative/integrative medicine to life-enhancing experiences with mindful awareness programs and spiritual tourism destinations.

In the healthcare arena, competitive pressures, healthcare reform, demographic forces, consumer trends, medical breakthroughs, technological advances and pharmaceutical developments are dramatically influencing a changing healthcare landscape. Prevention, personalization, predictive technologies, choice and quality of service are important drivers contributing to an evolving era in prevention-based medicine defined by several terms including Evidence-Based Medicine, Resort Medicine, Lifestyle Medicine, Genomic Medicine and Scientific Wellness.

The future of wellness will increasingly go beyond diet and lifestyle choices to a multi-disciplinary quantitative approach, commonly referred to as Scientific Wellness.

With the objective to improve outcomes and support optimizing health and wellbeing, Lifestyle Medicine, as defined by the Institute of Lifestyle Medicine, “is an evidence-based medical specialty that uses lifestyle— personalized nutritional guidelines, physical activity, stress management, restorative sleep, stress management, avoidance of risk-based substances and positive social connections as therapeutic interventions to prevent, treat and oftentimes reverse lifestyle-related chronic diseases.” Combining these principals with advances in medicine, biotechnology, neuroscience, immunology, computer science and bioinformatics, the future of wellness will increasingly go beyond diet and lifestyle choices to a multi-disciplinary quantitative approach, commonly referred to as Scientific Wellness.

The convergence of the Wellbeing Hospitality®, spa, medical, and tourism industries is creating new business models and alliance partnerships, particularly in the prevention and healthy lifestyle arenas.  Demographic trends, technological advances, economic forces and consumer-driven demand for new approaches to lifelong wellness all point towards continued industry growth and diversification.  

RLA is positioned to assist clients seeking to serve today's wellness markets while preparing for an emerging generation re-inventing healthcare within a wellness-based model and designed wellbeing environments in which services are delivered.

 

A New Generation Re-Inventing Health and Wellness

RLA understands the health, wellness and medical arenas represent a wide range of categories and interpretations which vary country by country and region by region. Categories can range from healthy lifestyle destinations featuring health assessments, nutrition and fitness programs, to traditional healing arts, alternative/integrative medicine to life-enhancing experiences with mindful awareness programs and spiritual tourism destinations.

In the healthcare arena, competitive pressures, healthcare reform, demographic forces, consumer trends, medical breakthroughs, technological advances and pharmaceutical developments are dramatically influencing a changing healthcare landscape. Prevention, personalization, predictive technologies, choice and quality of service are important drivers contributing to an evolving era in prevention-based medicine defined by several terms including Evidence-Based Medicine, Resort Medicine, Lifestyle Medicine, Genomic Medicine and Scientific Wellness.

The future of wellness will increasingly go beyond diet and lifestyle choices to a multi-disciplinary quantitative approach, commonly referred to as Scientific Wellness.

With the objective to improve outcomes and support optimizing health and wellbeing, Lifestyle Medicine, as defined by the Institute of Lifestyle Medicine, “is an evidence-based medical specialty that uses lifestyle— personalized nutritional guidelines, physical activity, stress management, restorative sleep, stress management, avoidance of risk-based substances and positive social connections as therapeutic interventions to prevent, treat and oftentimes reverse lifestyle-related chronic diseases.” Combining these principals with advances in medicine, biotechnology, neuroscience, immunology, computer science and bioinformatics, the future of wellness will increasingly go beyond diet and lifestyle choices to a multi-disciplinary quantitative approach, commonly referred to as Scientific Wellness.

The convergence of the Wellbeing Hospitality®, spa, medical, and tourism industries is creating new business models and alliance partnerships, particularly in the prevention and healthy lifestyle arenas.  Demographic trends, technological advances, economic forces and consumer-driven demand for new approaches to lifelong wellness all point towards continued industry growth and diversification.  

RLA is positioned to assist clients seeking to serve today's wellness markets while preparing for an emerging generation re-inventing healthcare within a wellness-based model and designed wellbeing environments in which services are delivered.

 

Project Portfolio