Access RLA’s industry-leading global research
and proprietary methodology services for next generation
health, wellness and medical tourism opportunities

Many countries are dedicating significant investment to expand their healthcare systems, hospitality and tourism sectors to serve growing international health, wellness and medical tourism demographics and compete in an increasingly borderless global healthcare marketplace.

The RLA Difference

For organizations seeking to integrate healthy lifestyle, wellness and/or medical programs into their service mix, RLA provides industry-leading global research and proprietary methodology to determine the most advantageous mix of concepts, services and strategic alliances so clients can anticipate and meet current market demands while positioning for emerging markets. 

RLA clients include:

  • Hotels & Resorts
  • Destination Resorts
  • Health & Wellbeing Retreats
  • Medical Spas
  • Medical Centers
  • Hospitals
  • Mixed-Use Developments
  • Active Living and Real Estate Wellness Communities
  • Governments and Marketing Agencies Promoting Medical and Wellness Tourism

RLA advisory spans the scope of health, wellness and medical disciplines, providing our clients with a comprehensive wellbeing consulting service.      

RLA Health, Wellness & Medical Tourism Services at a Glance

Feasibility & Market Analysis

RLA specializes in delivering commercially robust, astute and creative asset development planning. Our proprietary methodology provides a comprehensive analysis and development strategy with financial forecasting models on best-case scenarios.

  • Market analysis and segmentation review
  • Competitive analysis
  • Risk assessment, SWOT analysis
  • Yield and revenue strategy recommendations
  • Identification of best business/potential scenarios
  • Sensitivity analysis
  • Conceptualization
  • Definition of best and most suitable concept for the development
  • Supply and demand analysis
  • Financial forecast

Conceptualisation

RLA’s conceptualization and brand development services align diverse private and public sector stakeholders needs.  Engaging with owners, developers, operators, architects, legislative and governmental bodies to create a single point of contact for clients, RLA’s skilled team will integrate branding of a proposed project into a proprietary step-by-step conceptualization development process.

  • Site and area review, analysis and recommendations
  • Review of current and emerging local and regional market conditions
  • Identify potential opportunities and challenges
  • Strategic development plan with recommendations
  • Guest use projections and navigation
  • Concept brief with recommendations for programming, treatments and services
  • Preliminary architectural brief with schematic design and adjacencies 

Alliance Partnership Development Services

  • Healthcare and Wellness Startups
  • Cognitive Health Services
  • Brain Training Programs and Devices
  • Genomic Nutrition
  • Digital Health and Fitness Programs
  • Non-Pharmaceutical Depression and Addictive Behaviour Modification Services
  • Health and Fitness Wearable Technologies 

Concept Implementation

Working collaboratively with clients, RLA’s team manages concept implementation through each development stage ensuring specific measurable outcomes.

  • Comprehensive analysis and assessment of key operational, financial and experiential functions
  • Management guidance and mentoring for departments, specific skills and competencies
  • Develop strategic roadmap leading to optimized performance
  • Best practices analysis
  • Management contract compliance

Architectural Brief – Schematic Design

RLA works as an independent, international advisory that provides owners and developers with resources to identify suitable design and operating solutions for their facilities.  Owner, operator, architect and designer expectations are addressed in detail ensuring there is total alignment with structure, design, conceptual, operational and programming requirements, in addition to financial ROI performance.

  • Schematic design
  • Facility concept
  • Creative concept documentation
  • Treatment and programming services
  • Architectural zoning documentation
  • Programming brief
  • Master plan review and summaries
  • Bubble diagrams and layouts
  • Equipment requirements
  • FF&E and OS&E specifications book

Pre-Opening and Launch Services

  • Critical path pre-opening timeline
  • Marketing and branding platform
  • Management Recruitment and HR hiring process
  • Standard operating procedure manuals
  • Job descriptions and organizational development
  • Pre-opening training and orientation workshops
  • Menu, product and equipment recommendations
  • Pre-opening and launch operating budget

Performance Optimization

Evaluating overall competence to ensure performance optimization is based upon various measurable metrics, hard data and its interrelation with the performance of human resources.

  • Operational and financial audits
  • omprehensive analysis and assessment of key operational, financial and experiential function
  • Management mentoring for specific skills and competencies
  • Development of strategic roadmap to optimized performance
  • Operational design
  • Best practices analysis
  • Management contract compliance

Post-Launch Management and Evaluation Services

  • Management support
  • Performance audits
  • Key performance indicator analysis
  • Profit and Loss Evaluation
  • HR review
  • Marketing support

Health, Wellness and Medical Destination Marketing

Successful health, wellness and medical tourism marketing initiatives require expertise in understanding global travel and tourism markets in these specific arenas.  RLA provides detailed marketing research and analysis for wellness communities, medical facilities, destination resorts, mixed-use developments and government marketing and tourism agencies.

  • Market research, benchmarking and competitive analysis
  • Conceptualization, branding and strategy formulation
  • Strategic tourism planning and multi-media marketing communications development
  • Destination impact assessment – monitoring the impact of health, wellness and medical tourism initiatives and identifying key economic drivers and social benefits

Health Tourism Conceptualisation, Planning & Management

Destinations and property development projects need competitive value-based decisions about the extent and form of health specialisation that can turn them into financially successful players in the health tourism market.

  • Conceptualisation & strategy formulation – defining the best conceptual fit and product development direction
  • Tourism planning – competitive plans building on health components for cities, destinations, regions and countries
  • Organizational and human resource development – tailor-made training programmes for destination managers and health tourism marketers
  • Destination Impact Assessment – monitoring the impacts of medical and wellness tourism at destination level indicating the key economic and social impacts

A New Generation Re-Inventing Health and Wellness

In the face of rapidly advancing biomarker and other technologies, a new generation of health and wellness is on the cusp of radical transformation. Seen through this increasingly focused lens, the future of wellness is rapidly moving beyond generic diet and lifestyle choices to a multidisciplinary, quantitative and high-personalized approach. This evolving capacity, whose various monikers include scientific wellness, evidence-based medicine, and genomic medicine, among others, stands to revolutionize both the idea and experience of health and wellness practices around the world. Whether offered through programs at healthy lifestyle destination resorts, integrative health clinics or medical institutions, human-centered customized services are at the center of today’s – and tomorrow’s – global healthcare landscape.

In response to a variety of forces, from competitive pressures, healthcare reform, demographic shifts and consumer trends to medical breakthroughs, technological advances and pharmaceutical developments, health and wellness care practices are being dramatically redefined and increasingly being utilized in much the same way as general principles of wellbeing have been applied for decades – to enhance quality of life and influence optimal outcomes for a long and healthy life. Only this version is a highly targeted, one-off prescription for best health. 

21st century lifestyle medicine, as defined by the Institute of Lifestyle Medicine, is “an evidence-based medical specialty that uses lifestyle— personalized nutritional guidelines, physical activity, stress management, restorative sleep, stress management, avoidance of risk-based substances and positive social connections as therapeutic interventions to prevent, treat and oftentimes reverse lifestyle-related chronic diseases.”  This approach, enhanced and empowered by increasingly accurate biomarker technologies and advances in medicine, biotechnology, neuroscience, immunology, computer science and bioinformatics, is changing how we live and setting a new standard for hospitality and medical institutions.

RLA’s services provide medical and tourism enterprises with new business models and alliance partnerships designed to strategically advance your health and wellness-based offerings and provide long-term competitive relevance. As the convergence of personalized gene-based medicine, systems biology, big data analytics, digital health and social networks continue to redefine standards for the wellness industry overall, prevention, early intervention and health optimization remain a meaningful cornerstone. Responsive to these diverse developments, RLA is positioned to assist clients seeking to serve today's wellness markets with a customized, science-and wellness-based model that positions you for future health.

RLA and Alliance Partnership Development Services Include: 

- Healthcare and Wellness Startups
- Cognitive Health Services
- Brain Training Programs and Devices
- Genomic Nutrition
- Digital Health and Fitness Programs
- Non-Pharmaceutical Depression and Addictive Behavior Modification Services
- Health and Fitness Wearable Technologies 

 

A New Generation Re-Inventing Health and Wellness

In the face of rapidly advancing biomarker and other technologies, a new generation of health and wellness is on the cusp of radical transformation. Seen through this increasingly focused lens, the future of wellness is rapidly moving beyond generic diet and lifestyle choices to a multidisciplinary, quantitative and high-personalized approach. This evolving capacity, whose various monikers include scientific wellness, evidence-based medicine, and genomic medicine, among others, stands to revolutionize both the idea and experience of health and wellness practices around the world. Whether offered through programs at healthy lifestyle destination resorts, integrative health clinics or medical institutions, human-centered customized services are at the center of today’s – and tomorrow’s – global healthcare landscape.

In response to a variety of forces, from competitive pressures, healthcare reform, demographic shifts and consumer trends to medical breakthroughs, technological advances and pharmaceutical developments, health and wellness care practices are being dramatically redefined and increasingly being utilized in much the same way as general principles of wellbeing have been applied for decades – to enhance quality of life and influence optimal outcomes for a long and healthy life. Only this version is a highly targeted, one-off prescription for best health. 

21st century lifestyle medicine, as defined by the Institute of Lifestyle Medicine, is “an evidence-based medical specialty that uses lifestyle— personalized nutritional guidelines, physical activity, stress management, restorative sleep, stress management, avoidance of risk-based substances and positive social connections as therapeutic interventions to prevent, treat and oftentimes reverse lifestyle-related chronic diseases.”  This approach, enhanced and empowered by increasingly accurate biomarker technologies and advances in medicine, biotechnology, neuroscience, immunology, computer science and bioinformatics, is changing how we live and setting a new standard for hospitality and medical institutions.

RLA’s services provide medical and tourism enterprises with new business models and alliance partnerships designed to strategically advance your health and wellness-based offerings and provide long-term competitive relevance. As the convergence of personalized gene-based medicine, systems biology, big data analytics, digital health and social networks continue to redefine standards for the wellness industry overall, prevention, early intervention and health optimization remain a meaningful cornerstone. Responsive to these diverse developments, RLA is positioned to assist clients seeking to serve today's wellness markets with a customized, science-and wellness-based model that positions you for future health.

RLA and Alliance Partnership Development Services Include: 

- Healthcare and Wellness Startups
- Cognitive Health Services
- Brain Training Programs and Devices
- Genomic Nutrition
- Digital Health and Fitness Programs
- Non-Pharmaceutical Depression and Addictive Behavior Modification Services
- Health and Fitness Wearable Technologies 

 

Project Portfolio