Destination Planning
Destination Planning
RLA Global is relied upon to be the source of
current and future destination trends
RLA Global pushes the boundaries of planning experiences that guests of tomorrow will demand, which is vital for advantageous positioning of any destination.
We create sustainable strategies which optimize the resources of a destination, the challenges and opportunities of the real estate, its cultural heritage along with the current and future trends in tourism and hospitality. Identifying and exploiting the natural and cultural assets of a destination, whilst successfully interconnect government, municipality, industry and consumer with a consistent product.
We not only produce more, better, creative, feasible options, but they are also rooted in creating investment instruments that feed the development to create a viable destination.
Creating Commercially Viable Destinations
Developers and investors are increasingly challenged to identify unique and competitive project concepts that have the best fit for their specific market.
Ultimately the commercial success of a destination is founded upon compelling experiences that elevate the real estate and the unique resources of the location.
Owners seeking to create financially viable destinations achieve success only when multiple experiences that are integrated into a well-defined and positioned destination. The whole destination must be more than the sum of its parts and requires maximum synergies through the effective integration of all leisure elements.
Creating Commercially Viable Destinations
Developers and investors are increasingly challenged to identify unique and competitive project concepts that have the best fit for their specific market.
Ultimately the commercial success of a destination is founded upon compelling experiences that elevate the real estate and the unique resources of the location.
Owners seeking to create financially viable destinations achieve success only when multiple experiences that are integrated into a well-defined and positioned destination. The whole destination must be more than the sum of its parts and requires maximum synergies through the effective integration of all leisure elements.
RLA Destination Development Services at a Glance
Concept & Development Planning
Clients should not have to choose between financial performance and guest experience. RLA Global’s conceptualisation services deliver holistically, aligning the needs of diverse stakeholders to produce bottom-line returns with top-notch guest attraction and retention performance. We can engage with owners, developers, operators, architects, legislative and governmental bodies to create a single point of contact for our clients, aligning interests and outcomes.
- Project inception and strategic development plan and review
- Site and area review, analysis and recommendations
- Identification of potential opportunities and challenges
- Concept brief with programming and services recommendations
Feasibility
RLA Global specialise in delivering commercially robust, astute and creative asset development planning. We help our clients exploit even the most challenging market dynamics. Our comprehensive viability services are based on best financial practice and cutting-edge asset planning methodologies, to deliver measurable, business impact.
- Supply and demand analysis
- Financial forecasts
- Market segmentation review
- Revenue and distribution strategy recommendations
- Identification of best business/potential scenarios
- Sensitivity analysis
- Risk assessment, SWOT analysis
- Conceptualization
- Definition of best and most suitable concept for the development
Design & Master Planning Support Services
RLA Global provides expert support to architects and designers with master planning and programming assistance to the destination and tourism planning process. Stakeholder expectations are addressed in detail, ensuring there is total alignment with the zoning, infrastructure planning, design, conceptual and programming requirements, in addition to financial performance metrics.
- Project inception and strategic development plan and review
- Development of asset scenario recommendations and alternatives
- Architectural planning and briefing, review and recommendations
- Master planning phase development
- Concept brief development with programming and services recommendations
- Concept development for hospitality assets and destinations
- Zoning plans & detailed area space requirement
- Schematic Design
- Design Development
- Conceptual Development
Destination Management Organisation (DMO) Support
RLA Global provides comprehensive support to DMO's that represent destinations and assist the development of their long-term travel and tourism strategy and business planning. RLA Global DMO support services incl.:
- Tourism performance and impacts assessments
- Creating organisational structures
- Development of destination brand infrastructure
- Destination image, branding and promotion
- Ideal product mix – development needs and opportunities
- Budgeting and investment planning
Asset Value Optimisation
RLA Global’s Asset Value Optimisation service ensures that all parties involved are represented with an overall goal of achieving the stakeholder objectives which in turn drives the uniqueness and valuation of the development.
- Development of asset scenario recommendations and alternatives
- Investment analysis
- Improve client asset risk identification
- Performance accounting
- Balancing cost controls
- Contract procurement
- Performance monitoring of management and operator
- Owner representation
- CapEx assessment
- Monitoring systems implementation
The RLA Global Difference
RLA Global’s Wellbeing Hospitality® approach is industry-unique because we evaluate a broad base of leisure activities and resources, as well as their impact on real estate, to ascertain any future IRR of a development.
The RLA Global team takes a multifaceted approach. We analyse concepts and evaluate potential business outcomes from leisure opportunities. We provide stakeholders with the resources to fully explore all possibilities from the ever-changing leisure landscape.