Luxury is Not About Gold Taps and Marble
Branded residential expert Chris Graham explores luxury's transformation from material opulence to experiential wellness: the demand-led evolution in branded residences, the emergence of lower-tier wellness developments, technology's role in health monitoring, and creating residential ecosystems that seamlessly integrate healthy living with luxury lifestyles.
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Chris Graham
FCIM - Managing Director
Graham Associates
For over two decades, Graham Associates been advising international real estate and resort developers, as well as major hospitality brands, building up an impressive client list of blue-chip projects around the world. The company specialises in creating bespoke, distinctive strategies that ensure standout in a crowded marketplace, spanning branding, positioning, narrative, collateral, marketing, and sales.
A frequent commentator and panellist, Chris is widely known as author of the #1 industry reports Branded Residences: An Overview and Branded Residences: A Compendium. He is an Elected a Fellow of the Chartered Institute of Marketing and has won many industry awards including the Overseas Property Professional Gold Award for Marketing; Best Development Marketing (x6), Best Property Website and Best Estate Agency Marketing at the International Property Awards; TITAN Platinum Award for Property (Project Launch), and twice a finalist in CIM’s Excellence Awards (Digital Media and Hotels & Leisure categories).
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