Watch our short videos and collect some insights directly from acknowledged tourism and hospitality leaders.
Tourism is a Catalyst for Global Impact
Podcasts
Natalia Bayona
Executive Director
Natalia Bayona
Executive Director
Natalia Bayona is the Executive Director of UN Tourism and a global leader in innovation, education, and investment. She is the first person under 40 to hold this position. As an educator and speaker, she has taught at Harvard, Cornell, and MIT, and serves as an Honorary Professor at Beijing International Studies University. Natalia is also an alumna of the Harvard Kennedy School’s “Global Leadership and Public Policy for the 21st Century” program.
Natalia Bayona
Executive Director
Latest from our Resource Center
01 Jun 2026
The Rise of The Fitness-Driven Hotel
Insights
Many travellers now expect hotels to support their fitness, recovery, sleep and nutrition goals. This is changing how hospitality brands design spaces, deliver …
14 Apr 2026
Mastery of Hotel & Resort Operational Auditing: How to Do It Right
Insights
Operational audits can be a powerful diagnostic tool for hotel and resort owners seeking to improve property performance. But if done the wrong way, they remain…
08 Apr 2026
The Evolving Role of Owner Representation
Insights
Hotel owner representation increasingly extends beyond individual projects to supporting investors throughout the entire lifecycle of their assets. Here is how …
01 Apr 2026
Reality vs feasibility: Where the Model Breaks
Insights
The gap between feasibility and reality often lies in how operational factors are accounted for. A robust feasibility study must go beyond validating demand and…
11 Mar 2026
Why Skipping Concept Development Costs More Than You Think
Insights
Concept development is often treated as a nice-to-have element, stemming from a misunderstanding that it is simply about branding or aesthetics. Many stakeholde…
30 Jan 2026
Advanced Property Evaluation: New Metrics for Modern Hospitality Assets
Insights
Hotel owners and investors must move beyond traditional financial indicators in asset evaluation and take a holistic approach with new metrics to uncover hidden…
