In this engaging interview, Heleri unpacks how F&B creates value across wellness hospitality, why it should never be treated as a standalone revenue department, and where the real opportunity lies for investors, developers and operators today. Drawing on the 2026 Wellness Real Estate Report, she explores the Minor Wellness profit conversion gap, room service's untapped potential, and how the smartest operators use every touchpoint, including F&B, to reinforce the property's wellness identity.







