In this engaging interview, Heleri unpacks how F&B creates value across wellness hospitality, why it should never be treated as a standalone revenue department, and where the real opportunity lies for investors, developers and operators today. Drawing on the 2026 Wellness Real Estate Report, she explores the Minor Wellness profit conversion gap, room service's untapped potential, and how the smartest operators use every touchpoint, including F&B, to reinforce the property's wellness identity.
The Strategic Role of F&B in Hospitality
Podcasts
Heleri Rande
Partner at Think Hospitality
Heleri Rande
Partner at Think Hospitality
Heleri Rande is a Partner at Think Hospitality, advising hotel groups, developers and investors on hospitality strategy, food and beverage positioning, placemaking and concept development. Based in London, she has worked across seven countries and holds degrees from New York University and EHL Hospitality Business School. Heleri has advised leading hospitality brands, owners and developers globally and regularly writes, curates and moderates discussions on hospitality, wellness and the future of food and beverage at major industry conferences worldwide.