The Strategic Role of F&B in Hospitality

Podcasts
Heleri Rande, Partner at Think Hospitality, explores key F&B findings from RLA Global's 2026 Wellness Real Estate Report.

In this engaging interview, Heleri unpacks how F&B creates value across wellness hospitality, why it should never be treated as a standalone revenue department, and where the real opportunity lies for investors, developers and operators today. Drawing on the 2026 Wellness Real Estate Report, she explores the Minor Wellness profit conversion gap, room service's untapped potential, and how the smartest operators use every touchpoint, including F&B, to reinforce the property's wellness identity.

Heleri Rande

Partner at Think Hospitality

Heleri Rande

Partner at Think Hospitality

Heleri Rande is a Partner at Think Hospitality, advising hotel groups, developers and investors on hospitality strategy, food and beverage positioning, placemaking and concept development. Based in London, she has worked across seven countries and holds degrees from New York University and EHL Hospitality Business School. Heleri has advised leading hospitality brands, owners and developers globally and regularly writes, curates and moderates discussions on hospitality, wellness and the future of food and beverage at major industry conferences worldwide.

Heleri Rande

Heleri Rande

Partner at Think Hospitality

Latest from our Resource Center

The Strategic Role of F&B in Hospitality
23 Jul 2026

The Strategic Role of F&B in Hospitality

Podcasts
Heleri Rande, Partner at Think Hospitality, explores key F&B findings from RLA Global's 2026 Wellness Real Estate Report.
2026 Wellness Real Estate Report
18 Jun 2026

2026 Wellness Real Estate Report

Reports
Your strategy starts here
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The Rise of The Fitness-Driven Hotel

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Many travellers now expect hotels to support their fitness, recovery, sleep and nutrition goals. This is changing how hospitality brands design spaces, deliver …
Mastery of Hotel & Resort Operational Auditing: How to Do It Right
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Mastery of Hotel & Resort Operational Auditing: How to Do It Right

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Operational audits can be a powerful diagnostic tool for hotel and resort owners seeking to improve property performance. But if done the wrong way, they remain…
The Evolving Role of Owner Representation
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The Evolving Role of Owner Representation

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Hotel owner representation increasingly extends beyond individual projects to supporting investors throughout the entire lifecycle of their assets. Here is how …
Reality vs feasibility: Where the Model Breaks
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Reality vs feasibility: Where the Model Breaks

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The gap between feasibility and reality often lies in how operational factors are accounted for. A robust feasibility study must go beyond validating demand and…
Why Skipping Concept Development Costs More Than You Think
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Why Skipping Concept Development Costs More Than You Think

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Concept development is often treated as a nice-to-have element, stemming from a misunderstanding that it is simply about branding or aesthetics. Many stakeholde…
Advanced Property Evaluation: New Metrics for Modern Hospitality Assets
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Advanced Property Evaluation: New Metrics for Modern Hospitality Assets

Insights
Hotel owners and investors must move beyond traditional financial indicators in asset evaluation and take a holistic approach with new metrics to uncover hidden…

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