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Adrián Alcántara Martinez
Tourism and hospitality strategist
Adrián Alcántara Martinez
Tourism and hospitality strategist
Adrián Alcántara Martinez is a tourism and hospitality strategist with 10+ years of international experience, primarily across Europe and the Middle East. He holds dual degrees in Business Administration and Tourism, and a Master’s in International Management from ESADE. His work spans destination planning, organizational transformation, and investment advisory for both public and private clients.
A former strategy consultant, he now leads the development of Red Sea Global’s internal consulting unit while contributing to the Group’s strategic planning and corporate performance practices. Since relocating to Saudi Arabia in 2020, he has played a key role in flagship tourism gigaprojects including AMAALA, MAGNA, and The Red Sea.
Adrián Alcántara Martinez
Tourism and hospitality strategist
Latest from our Resource Center
01 Jun 2026
The Rise of The Fitness-Driven Hotel
Insights
Many travellers now expect hotels to support their fitness, recovery, sleep and nutrition goals. This is changing how hospitality brands design spaces, deliver …
14 Apr 2026
Mastery of Hotel & Resort Operational Auditing: How to Do It Right
Insights
Operational audits can be a powerful diagnostic tool for hotel and resort owners seeking to improve property performance. But if done the wrong way, they remain…
08 Apr 2026
The Evolving Role of Owner Representation
Insights
Hotel owner representation increasingly extends beyond individual projects to supporting investors throughout the entire lifecycle of their assets. Here is how …
01 Apr 2026
Reality vs feasibility: Where the Model Breaks
Insights
The gap between feasibility and reality often lies in how operational factors are accounted for. A robust feasibility study must go beyond validating demand and…
11 Mar 2026
Why Skipping Concept Development Costs More Than You Think
Insights
Concept development is often treated as a nice-to-have element, stemming from a misunderstanding that it is simply about branding or aesthetics. Many stakeholde…
30 Jan 2026
Advanced Property Evaluation: New Metrics for Modern Hospitality Assets
Insights
Hotel owners and investors must move beyond traditional financial indicators in asset evaluation and take a holistic approach with new metrics to uncover hidden…
09 Dec 2025
Dos & Don’ts in Leisure Development: What the Experts Say
Insights
Experts at the Resort & Residential Hospitality Forum 2025 outlined leisure development best practices – prioritizing authentic guest experiences, balanced tech…