Simon Saunders of RLA Global interviews Michael Hissink, FreshBed CCO, on sleep's emergence as hospitality's key differentiator. From athletes to business travelers, guests prioritize quality rest. Learn the science behind optimal sleep - air quality, temperature, humidity - and how FreshBed technology elevates guest experience, enhances loyalty, and drives sustainable revenue for hotels.
Prioritize Sleep for an Elevated Guest Experience
Podcasts
Michael Hissink
CCO of Freshbed
Michael Hissink
CCO of Freshbed
Michael Hissink is the Chief Commercial Officer (CCO) at FreshBed, the innovator behind the world’s first bed with active air climate control, optimized humidity, and built-in HEPA air purification. He is responsible for strengthening Freshbed’s commercial foundation and driving global growth.
Michael brings extensive international leadership experience and a strong track record in brand building, strategic partnerships, and commercial expansion, with a focus on positioning Freshbed across Hospitality, Fitness & Sports, Retail, Interior Design, and Wellness.