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Chris Graham

Marketing Advisor for Real Estate and Resort Developments
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Biography

Chris Graham

For over two decades, Graham Associates has been advising international real estate and resort developers, as well as major hospitality brands, building up an impressive client list of blue-chip projects around the world.  The company specialises in creating bespoke, distinctive strategies that ensure standout in a crowded marketplace, spanning branding, positioning, narrative, collateral, marketing, and sales.   

A frequent commentator and panellist, Chris is widely known as the author of the #1 industry reports Branded Residences: An Overview and Branded Residences: A Compendium.  He is an Elected a Fellow of the Chartered Institute of Marketing and has won many industry awards including the Overseas Property Professional Gold Award for Marketing; Best Development Marketing (x6), Best Property Website and Best Estate Agency Marketing at the International Property Awards; TITAN Platinum Award for Property (Project Launch), and twice a finalist in CIM’s Excellence Awards (Digital Media and Hotels & Leisure categories). 

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Project Involvement

Chris Graham

We partner with specialized experts who complement our core capabilities. Where projects require niche market expertise beyond our team, we bring in the right professionals to provide our clients with best-in-class and future-proof solutions.

Middle East

Address Dubai Mall Hotel & Residences - UAE

  • In-depth Operational Assessment  (FOH & BOH, hotel, F&B, Wellness)
  • Mystery guest analysis & experience uplift strategy
  • Financial analysis & performance benchmarking 
  • Strategic Roadmap
Americas

Hard Rock Tampa Florida - USA

  • Guest Use Analysis 
  • Design Development
  • FF&E Specifications
Americas

Choctaw Casino Resort - USA

  • Feasibility
  • Creative Concept,
  • Design Development
  • Specification Book