Consumers are looking for specific experiences and the opportunities are there for hotels to create bespoke experiences tailored to their needs, continued Allen, one of the speakers at this year's R&R Forum . "Hotels really need to identify with what they do best from an experiential point of view" and may want to look into experiential programming, especially in the shoulder season and off-peak periods, he said.
Investor interest is increasing in wellness retreats and mountain resorts and "we're seeing specific resorts being built tailored to that as well as development and renovation within existing resorts that are adapting their product to fit this trend," according to Allen. "We're not just talking now about the traditional spa or fitness area, but also about sleeping environment or nutritional needs," he said.
If you'd like to hear more about RLA Global Group CEO Roger Allen's take on current consumer and investor trends, watch his interview with Hospitality Insights here.
Many travellers now expect hotels to support their fitness, recovery, sleep and nutrition goals. This is changing how hospitality brands design spaces, deliver services and shape the guest experience. Read more
Many travellers now expect hotels to support their fitness, recovery, sleep and nutrition goals. This is changing how hospitality brands design spaces, deliver services and shape the guest experience. Read more
Operational audits can be a powerful diagnostic tool for hotel and resort owners seeking to improve property performance. But if done the wrong way, they remain expensive exercises that deliver little value. In this article, we look at what audits should assess, how they should be planned and executed, and how findings can be put to work effectively. Read more
Operational audits can be a powerful diagnostic tool for hotel and resort owners seeking to improve property performance. But if done the wrong way, they remain expensive exercises that deliver little value. In this article, we look at what audits should assess, how they should be planned and executed, and how findings can be put to work effectively. Read more
We are pleased to announce that Alejandra Resa Abad has joined RLA Global as Director, effective March 25, 2026. This appointment reflects both the firm's growing presence in the Middle East and the expanding international scope of its advisory services. Read more
We are pleased to announce that Alejandra Resa Abad has joined RLA Global as Director, effective March 25, 2026. This appointment reflects both the firm's growing presence in the Middle East and the expanding international scope of its advisory services. Read more
RLA Global participated in the R&R Forum 2026 Advisory Board meeting in London, where leaders from across the Leisure hospitality and Residential real estate sectors met to discuss the direction of the upcoming Forum. Read more
RLA Global participated in the R&R Forum 2026 Advisory Board meeting in London, where leaders from across the Leisure hospitality and Residential real estate sectors met to discuss the direction of the upcoming Forum. Read more
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