Outlook for 2024: the rise and rise of experiential travel
Seeking unique travel experiences will remain a robust trend in a growing global tourism market in 2024, which has key implications for hotel operators. Read more
Consumers are looking for specific experiences and the opportunities are there for hotels to create bespoke experiences tailored to their needs, continued Allen, one of the speakers at this year's R&R Forum . "Hotels really need to identify with what they do best from an experiential point of view" and may want to look into experiential programming, especially in the shoulder season and off-peak periods, he said.
Investor interest is increasing in wellness retreats and mountain resorts and "we're seeing specific resorts being built tailored to that as well as development and renovation within existing resorts that are adapting their product to fit this trend," according to Allen. "We're not just talking now about the traditional spa or fitness area, but also about sleeping environment or nutritional needs," he said.
If you'd like to hear more about RLA Global Group CEO Roger Allen's take on current consumer and investor trends, watch his interview with Hospitality Insights here.
Seeking unique travel experiences will remain a robust trend in a growing global tourism market in 2024, which has key implications for hotel operators. Read more
Seeking unique travel experiences will remain a robust trend in a growing global tourism market in 2024, which has key implications for hotel operators. Read more
In RLA Global's latest article on Hotel Executive, Paul Sawford explores the fusion of historical preservation with modern resort development, offering innovative strategies for enhancing cultural tourism and protecting heritage in the hospitality sector. Read more
In RLA Global's latest article on Hotel Executive, Paul Sawford explores the fusion of historical preservation with modern resort development, offering innovative strategies for enhancing cultural tourism and protecting heritage in the hospitality sector. Read more
Roger Allen and Dimitris Manikis enjoy several days of strategic discussions and market exploration in Montreux. Read more
Roger Allen and Dimitris Manikis enjoy several days of strategic discussions and market exploration in Montreux. Read more
RLA Global celebrates a vibrant first quarter, with ongoing projects on four continents enhancing our global footprint and signaling a promising year in hospitality. Read more
RLA Global celebrates a vibrant first quarter, with ongoing projects on four continents enhancing our global footprint and signaling a promising year in hospitality. Read more
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