In this thought-provoking Travel Weekly video column titled "ReThinking Tourism" Doug Lansky dives into the concept of economic leakages in tourism with an esteemed panel of experts - Professor Ko Koens from the Netherlands, Adam Sacks of Tourism Economics, and RLA Global, Group CEO - Roger Allen.
''Conventional wisdom is that yo-yo tourism - where the tourist money gets quickly exported out of the destination - is only something that happens to all-inclusive resorts on tropical islands. But such leakages are plaguing nearly all destinations. And no one is talking about this. DMOs are counting visitors and even revenue, but typically not the money that stays in the destination. That's an enormously important metric that's getting overlooked'' states Doug Lansky.
Take a pause and watch this insightful video, packed with meaningful insights delivered in an intellectually engaging style.
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