Create distinctive product profiles

Podcasts

Watch our short videos and collect some insights directly from acknowledged tourism and hospitality leaders.

Alexander Schneider

President

Alexander Schneider

President

Alexander Schneider has been working with Nikki Beach since April 2016 heading the opening of Nikki Beach Resort Spa Dubai, a project that broke the mold of existing resort concepts in the Middle East. Born and raised in Germany, Schneider brings over 20 years of hotel management experience, having worked with major hotel operators like Emirates Palace Abu Dhabi UAE, Rixos Properties UAE, Grand Hyatt, Germany and Casa Camper, one of the most successful lifestyle botique hotels in Berlin. Schneider is the perfect fit for the Nikki Beach brand with his international outlook in the luxury hotel industry. He strongly believes that satisfied guests can become our ambassadors worldwide, while satisfaction is contagious. Alexander holds an Associate Degree with Honors from the Culinary Institute of America, New York, USA.

Alexander Schneider

Alexander Schneider

President

Latest from our Resource Center

The Rise of The Fitness-Driven Hotel
01 Jun 2026

The Rise of The Fitness-Driven Hotel

Insights
Many travellers now expect hotels to support their fitness, recovery, sleep and nutrition goals. This is changing how hospitality brands design spaces, deliver …
Mastery of Hotel & Resort Operational Auditing: How to Do It Right
14 Apr 2026

Mastery of Hotel & Resort Operational Auditing: How to Do It Right

Insights
Operational audits can be a powerful diagnostic tool for hotel and resort owners seeking to improve property performance. But if done the wrong way, they remain…
The Evolving Role of Owner Representation
08 Apr 2026

The Evolving Role of Owner Representation

Insights
Hotel owner representation increasingly extends beyond individual projects to supporting investors throughout the entire lifecycle of their assets. Here is how …
Reality vs feasibility: Where the Model Breaks
01 Apr 2026

Reality vs feasibility: Where the Model Breaks

Insights
The gap between feasibility and reality often lies in how operational factors are accounted for. A robust feasibility study must go beyond validating demand and…
Why Skipping Concept Development Costs More Than You Think
11 Mar 2026

Why Skipping Concept Development Costs More Than You Think

Insights
Concept development is often treated as a nice-to-have element, stemming from a misunderstanding that it is simply about branding or aesthetics. Many stakeholde…
Advanced Property Evaluation: New Metrics for Modern Hospitality Assets
30 Jan 2026

Advanced Property Evaluation: New Metrics for Modern Hospitality Assets

Insights
Hotel owners and investors must move beyond traditional financial indicators in asset evaluation and take a holistic approach with new metrics to uncover hidden…
Dos & Don’ts in Leisure Development: What the Experts Say
09 Dec 2025

Dos & Don’ts in Leisure Development: What the Experts Say

Insights
Experts at the Resort & Residential Hospitality Forum 2025 outlined leisure development best practices – prioritizing authentic guest experiences, balanced tech…

We lead, we can create together

Sign up for newsletter