The debut BxR EMEA day at IHIF marked an important moment for the branded residences sector. With a programme dedicated entirely to the asset class, it brought together developers, investors, operators and advisors for a day of focused discussion.
The room was full and the conversation sharp. Barry Landsberg guided the day with clarity, Global Branded Residences provided a strong market overview, and Chris Graham’s closing summary captured the key trends shaping the sector.
It was great to be part of one of the final sessions of the day, which was the hosted parallel discussions, which were really about the insights and interactive discussion on critical success factors for performance in branded residences. There were five parallel sessions, all expertly introduced, covering topics such as:
- operating and managing branded residences
- selling to Gen Z
- development and design best practises
- technical applications in branded residences
RLA Global CEO Roger Allen led one of five parallel roundtable sessions alongside Alfredo Bataller, CEO of AB Living Group and founder of SHA Wellness Clinic. The session focused on wellness and longevity as core elements of branded residential development, covering financial structures, capital expenditure and future direction.
Alfredo also introduced the forthcoming launch of Well, a new brand signalling where the market is heading. The level of engagement reflected a clear shift already visible across RLA Global’s projects. Wellness and longevity are no longer optional. They are central to the branded residential proposition.
The conversation around wellness and longevity in branded residences is evolving quickly. If this is relevant to your projects, we would be pleased to exchange views. > Contact: contactus@rlaglobal.com
Image: Wellness roundtable: Roger Allen (RLA Global), Michele Galli (The One Atelier), Arthur Espada (Proprietes & Co), Jagdish Johal (Yoo), Richard Petrik (Rhodium), Alfredo Bataller (AB Living Group)
Image: Roger Allen and Alfredo Bataller - on BxR Stage
PRESS RELEASE - Dubai - March 30 2026 - Leading hospitality advisory firm RLA Global and global digital experience innovator DigiValet announce a strategic partnership aimed at advancing data-driven decision-making in hospitality real estate, powered by financial benchmarking insights from HotStats. Read more
PRESS RELEASE - Dubai - March 30 2026 - Leading hospitality advisory firm RLA Global and global digital experience innovator DigiValet announce a strategic partnership aimed at advancing data-driven decision-making in hospitality real estate, powered by financial benchmarking insights from HotStats. Read more
The branded residences sector is expanding fast, and the decisions made today will define who leads it. Leading industry experts take the conversation to three European cities this April. Read more
The branded residences sector is expanding fast, and the decisions made today will define who leads it. Leading industry experts take the conversation to three European cities this April. Read more
The gap between feasibility and reality often lies in how operational factors are accounted for. A robust feasibility study must go beyond validating demand and financial potential to reflect how the asset will function in practice. Read more
The gap between feasibility and reality often lies in how operational factors are accounted for. A robust feasibility study must go beyond validating demand and financial potential to reflect how the asset will function in practice. Read more
Concept development is often treated as a nice-to-have element, stemming from a misunderstanding that it is simply about branding or aesthetics. Many stakeholders imagine it as a mood board, a logo exercise or a stylistic direction that can be added later. In reality, concept is the strategic backbone of a project. Read more
Concept development is often treated as a nice-to-have element, stemming from a misunderstanding that it is simply about branding or aesthetics. Many stakeholders imagine it as a mood board, a logo exercise or a stylistic direction that can be added later. In reality, concept is the strategic backbone of a project. Read more
Sign up for our Newsletter
