RLA Global at BxR EMEA: Wellness and Longevity Take Centre Stage

The debut BxR EMEA day at IHIF marked an important moment for the branded residences sector. With a programme dedicated entirely to the asset class, it brought together developers, investors, operators and advisors for a day of focused discussion.

The room was full and the conversation sharp. Barry Landsberg guided the day with clarity, Global Branded Residences provided a strong market overview, and Chris Graham’s closing summary captured the key trends shaping the sector. 

RLA Global CEO Roger Allen led one of five parallel roundtable sessions alongside Alfredo Bataller, CEO of AB Living Group and founder of SHA Wellness Clinic. The session focused on wellness and longevity as core elements of branded residential development, covering financial structures, capital expenditure and future direction.

Alfredo also introduced the forthcoming launch of Well, a new brand signalling where the market is heading. The level of engagement reflected a clear shift already visible across RLA Global’s projects. Wellness and longevity are no longer optional. They are central to the branded residential proposition.

The conversation around wellness and longevity in branded residences is evolving quickly. If this is relevant to your projects, we would be pleased to exchange views. > Contact: contactus@rlaglobal.com