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RLA Global on the Ground in Riyadh, Saudi Arabia

News

18 Jun 2026

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RLA Global's senior team is currently in Saudi Arabia, delivering Operational Technical and Brand Standards advisory for a high-end hotel - one of the region's most dynamic hospitality markets.

RLA Global is currently on the ground in Riyadh, Saudi Arabia, with a senior team comprising Group CEO Roger Allen, Director Alejandra Resa Abad, and Senior Consultant Simon Saunders.

The engagement spans Operational Technical and Brand Standards for a high-end hotel and its Social Wellness Club — a complex, multi-layered brief that draws on RLA Global's deep expertise in hospitality strategy, brand positioning, and operational excellence.

Saudi Arabia represents one of the most significant growth markets for quality hospitality and wellness development globally. With Vision 2030 driving an unprecedented pipeline of hotel and leisure assets across the Kingdom, the demand for rigorous brand standards and operationally sound development has never been greater. RLA Global has been at the forefront of this shift, working with developers and operators who understand that long-term asset performance begins with getting the fundamentals right.

This project reflects RLA Global's broader commitment to delivering hospitality advisory at the highest level — across asset classes, geographies, and project stages.

If you are developing or repositioning a high-end hospitality or wellness asset, we would welcome the conversation. Contact us at contactus@rlaglobal.com.

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