RLA Global’s Group CEO Roger Allen is having a busy November. He is currently in Tokyo for the Raffles & Fairmont Leadership Summit 2026, and next week travels on to Greece for the Resort & Residential Hospitality Forum on the Athenian Riviera, where he will moderate a panel on Mixed-Use Resorts Economics from Experience to Transformation.
The session takes place on Tuesday 17 November at 4:40pm, and brings together a strong mix of perspectives from design, investment and hotel operations:
- Lotfi Sidirahal, Atelier POD
- Yaniv Medalsy
- Horacio Alcala, Quest Capital
- Dimitris Manikis, Wyndham Hotels & Resorts EMEA
From planning category to investment thesis
Mixed-use was once simply a planning label. Today it sits at the heart of how many resort projects are funded, phased and sold. Hotel, residential, retail and F&B components are expected to support one another commercially, and experiences increasingly drive both guest demand and residential pricing.
The panel will explore what makes these schemes work in practice, including:
- Where mixed-use projects most often go wrong at design stage
- When to bring experience operators into the process, and the cost of bringing them in late
- How a strong hotel brand can lift residential pricing and long-term asset value
- Balancing the needs of hotel guests, residential owners and local visitors without weakening the offer for any of them
- Which amenities deliver lasting returns, and which are most often overestimated
- The experiences that will be essential in five years’ time but are still seen as optional today
The discussion will also tackle a deliberately provocative question: with hospitality becoming more of a real estate play for investors and more experience-led for consumers, is “mixed-use” still the right term at all?
Join us in Athens
Roger will be joined at the Forum by his RLA Global colleagues Henning Matthiesen, Director, and Alejandra Resa Abad, Regional Director. If you are attending, the team would be delighted to connect. Find out more about our work in resort, residential and mixed-use advisory or get in touch with us at contactus@rlaglobal.com.
