We’re looking forward to joining the 8th edition of GIOHIS – the Gulf & Indian Ocean Hotel Investors’ Summit, a leading regional event that has been bringing together hotel real estate investors, developers, and operators. Known for its sharp industry focus and senior-level attendance, GIOHIS has become a key platform for shaping hospitality investment conversations in the Middle East and beyond.
Event Details:
Dates: April 7–8, 2025
Location: Abu Dhabi National Exhibition Centre (ADNEC), Abu Dhabi, UAE
At this year’s summit, our Group CEO, Roger Allen, will participate in two sessions:
1. April 7, 14:00 | Panel Moderator
“The Race to ‘Be Heinz’ – Is There Brand Saturation in the Market?”
In today’s crowded hotel landscape, branding has become both a differentiator and a challenge. With over 1,000 brands now in circulation, this session will explore whether the rapid expansion of hotel labels is strengthening brand identity or diluting it. Roger will guide a frank discussion on what makes a brand genuinely distinct—and how cultural consistency, leadership, and operational models play into long-term brand value.
Panelists include:
2. April 8, 16:15 | Speaker
“Has the Wellness Trend Found New Legs for Investors or Is It Still Too Narrow a Niche for Real Profitability?”
Roger will also speak on a panel examining the evolving role of wellness in hospitality. His contribution will bring a broader investment and strategy perspective to the discussion, highlighting how wellness fits into the larger picture of value creation and guest experience.
Moderator:
Speakers:
We look forward to joining this top-tier hospitality investment event and reconnecting with peers and partners.
To meet Roger during GIOHIS 2025, feel free to reach out at contactus@rlaglobal.com.
