Dr. Achim Schmitt is Dean and Full Professor of Strategy at Ecole Hôtelière de Lausanne (EHL).
 
In this intriguing podcast episode he delves into the vital need to reposition the hospitality industry as an employer and elevate job prestige.By creating a supportive workplace environment, employees can unlock their full potential, resulting in the creation of unique and memorable guest experiences.
 
 
 
Dr. Achim Schmitt addresses the topic of how he envisions the change in hotel guest experience. He firmly believes that success or failure in the industry hinges upon differentiation in offerings. With the pandemic increasing the value of travel, clients have become more demanding. The industry's ability to embrace and empower the individuals responsible for serving guests is the key to success.
 
Moreover, Dr. Schmitt addresses the expectations of younger generations towards work and explores the industry's main pain points. His extensive background as a former turnaround and bankruptcy consultant contributes to the substantial knowledge and expertise he brings to the discussion. As a renowned strategist and academic, he provides invaluable insights into strategy formulation, corporate turnarounds, and managing underperforming business situations.
 
 

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Concept development is often treated as a nice-to-have element, stemming from a misunderstanding that it is simply about branding or aesthetics. Many stakeholders imagine it as a mood board, a logo exercise or a stylistic direction that can be added later. In reality, concept is the strategic backbone of a project. Read more

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