We’re proud to announce the launch of a new podcast series in Spanish, hosted by our inspirational leader and Partner, Ignacio de las Cuevas. This series offers fresh perspectives from influential figures shaping the global tourism landscape — highlighting voices from Spanish-speaking countries whose work has worldwide impact.
In the first episode, Ignacio speaks with Natalia Bayona, Executive Director of UN Tourism — the youngest person under 40 to hold this position.
Natalia shares her bold vision of tourism as a vehicle for global development, driven by innovation, education, and sustainable investment. From AI-powered education for taxi drivers in Cartagena to creating national tourism investment strategies, her insights are both visionary and practical.
As Natalia beautifully states:
“El turismo es sinónimo de diversidad, apertura, cohesión social; es una gran herramienta, y en nuestras manos está usar esa herramienta para abrir puertas.”
(Tourism is synonymous with diversity, openness, and social cohesion; it's a powerful tool — and it's in our hands to use it to open doors.)
This 30-minute conversation — conducted in Spanish with English subtitles — is filled with insight, energy, and practical inspiration for tourism professionals around the world.
Watch the full episode here → 'Tourism is a catalyst for global impact'
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