RLA Global's Group CEO Roger Allen will participate in an expert panel discussion on branded residences at the HIDE (Hotel Investment + Development Event) in London on February 12, 2026.

Roger will join Dan Wakeling (VP Development, Luxury, Residential & Partnerships – EMEA, Hilton Worldwide), Sam Barrell (Director, Mixed-Use Development EMEA, Marriott), and Diane Daudin-Clavaud (Corporate Director of Global Business Development, Nobu Hospitality) for the investment-focused session, moderated by Simon Allison (Chairman & CEO, HOFTEL).

The discussion comes at a pivotal time for the sector, as brands across the spectrum—from established hospitality names to lifestyle and luxury labels—are expanding into the branded residences space.

Fresh from AOHIS Madrid, where industry leaders emphasized the growing appetite for mixed-use developments that integrate branded residential components, this conversation will examine how brands and investors can navigate capital requirements, operational models, and long-term asset value creation in this rapidly evolving segment.

The panel takes place from 15:40-16:10 at the Pullman London St Pancras, diving into the strategic considerations shaping the branded residences sector from an investment angle.

RLA Global will share key insights and takeaways from the discussion following the event.

If you'd like to attend at HIDE, book your ticket now at: https://hotelanalyst.co.uk/shop/hide-ticket-12th-february-2026/

For a personal meeting with Roger at HIDE, please reach out to us at contactus@rlaglobal.com

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