Roger Allen Talks Tourism Vision at TopHotel

It’s been a busy and productive time at RLA Global. While our analyst and marketing teams are finalizing the 2025 Wellness Real Estate Report, our consultants continue delivering high-impact projects across the globe — from Brazil to Southern Europe and the UAE. Our scope of work typically includes technical services, brand audits, feasibility studies, and conceptual planning.

This May, Roger Allen, our Group CEO, actively contributed to key industry dialogues.
His participation in the Longevity Med Summit was already covered in a separate feature. The other highlight of the month was Roger's appearance at the TopHotel Conference & Awards in Bucharest — Romania’s most prominent hospitality and tourism event.

Roger took the stage in a one-on-one conversation with Dragos Anastasiu, engaging in a wide-ranging discussion about Romania’s untapped tourism potential.

Key takeaways from the session included:

• The country's rich potential in adventure, wellness, and nature-based tourism
• The need for luxury development outside major cities to help elevate Romania’s international profile
• The importance of destination master planning and defining the right “DNA” for Romania’s positioning in global tourism markets
• Candid reflections on the current challenges facing Romanian tourism development, including:
  • High interest rates affecting investor appetite
  • Political uncertainty, with elections taking place during the event
  • The heavily localized nature of the market — around 80% of tourism is domestic
  • The critical need to improve airlift and international connectivity to open up new source markets and reduce reliance on local travel

Roger also followed compelling sessions from STR, HVS, Booking.com, and our strategic partner, HotStats.

We see at RLA Global that the industry is growing and reflecting on its direction, and we’re glad to be part of this progress. 

In the meantime, stay tuned for the release of our 2025 Wellness Real Estate Report, where we’ll explore the main hotel KPIs and the latest trends and insights shaping the global wellness real estate market.