Last week, RLA Global’s Group CEO, Roger Allen, moderated a CEO panel at the Longevity Med Summit in Lisbon. The session, titled:
“Integrating Wellness Medicine in Hospitality for Transformative Experiences”, brought together key voices from the global wellness sector to explore how longevity and medical wellness are impacting hospitality’s future.

Panellists included:

The conversation addressed:

  • The rising demand for evidence-based, personalized wellness experiences

  • The operational and strategic challenges of integrating medical wellness into hospitality environments

  • The evolving investor interest in wellness-aligned hospitality assets

The Summit also provided the opportunity to enjoy an evening of deeper connection and exchange — over a fantastic dinner with Simon Saunders (VP of Strategic Health and Wellness, RLA Global), Dr. Maria Alonso, Dr. Isaac Mathai, and Barry van Doornewaard (Founder & CEO, FreshBed).

As wellness continues to influence hospitality development, don’t miss the upcoming release of our 2025 Wellness Real Estate Report — launching at the end of May.
Backed by HotStats data from over 11,000 global properties and sponsored by FreshBed, this data-driven study offers key insights to support smarter investment and development decisions in wellness hospitality.

Panel Discussion - Longevity Med Summit 2025 

Dinner with leaders, colleagues and sponsor

News relating to this topic

2025 Wellness Real Estate Report - The Skift Take

Jul / 2025

SKIFT published a great article featuring their key findings from the Wellness Real Estate Report, the usual 'Skift take'. The article underscores the importance of strategic thinking in wellness investments, emphasizing that successful operators must balance revenue generation with operational discipline to achieve meaningful ROI.

2025 Wellness Real Estate Report - The Skift Take

Jul / 2025

SKIFT published a great article featuring their key findings from the Wellness Real Estate Report, the usual 'Skift take'. The article underscores the importance of strategic thinking in wellness investments, emphasizing that successful operators must balance revenue generation with operational discipline to achieve meaningful ROI. Read more

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Roger and His Son Climb Mount Kilimanjaro: A Lesson for Life

Jul / 2025

Our Group CEO, Roger Allen, returned from a Kilimanjaro expedition with his son, who had just turned 18. Roger is shaped by hard work, resilience, and unshakable optimism. Naturally, he wanted to pass these values on to his son. So instead of costly presents, his gift was an experience for life. Climbing Kilimanjaro became an unforgettable father-and-son journey, and a powerful lesson in becoming a good man.

Roger and His Son Climb Mount Kilimanjaro: A Lesson for Life

Jul / 2025

Our Group CEO, Roger Allen, returned from a Kilimanjaro expedition with his son, who had just turned 18. Roger is shaped by hard work, resilience, and unshakable optimism. Naturally, he wanted to pass these values on to his son. So instead of costly presents, his gift was an experience for life. Climbing Kilimanjaro became an unforgettable father-and-son journey, and a powerful lesson in becoming a good man. Read more

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Insights relating to this topic

Next-Gen Owner Representation: How to Create More Value?

Jul / 2025

As hotels are becoming increasingly complex real estate assets, and properties are diversifying operations and customer groups to boost revenue, hotel owner representatives need to provide a more complex and holistic support to investors. Here is how they can step up their game and what areas they should focus on to create more value for hotel owners.

Next-Gen Owner Representation: How to Create More Value?

Jul / 2025

As hotels are becoming increasingly complex real estate assets, and properties are diversifying operations and customer groups to boost revenue, hotel owner representatives need to provide a more complex and holistic support to investors. Here is how they can step up their game and what areas they should focus on to create more value for hotel owners. Read more

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Adapting Hospitality Assets in the Era of Climate Change: A Strategic Approach

Apr / 2025

The hospitality industry currently stands at a crossroads, grappling with unprecedented challenges posed by the climate crisis. Hotel owners and operators need a pragmatic shift to address these challenges and a forward-thinking strategic approach to adaptation.

Adapting Hospitality Assets in the Era of Climate Change: A Strategic Approach

Apr / 2025

The hospitality industry currently stands at a crossroads, grappling with unprecedented challenges posed by the climate crisis. Hotel owners and operators need a pragmatic shift to address these challenges and a forward-thinking strategic approach to adaptation. Read more

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