Brand Identity in Focus at GIOHIS 2025
Apr / 2025
Roger Allen led a high-calibre panel at GIOHIS 2025, diving into the challenges and opportunities of branding in today’s saturated hospitality market. Read more
Roger Allen, our Group CEO, recently enjoyed several productive days in Montreux with Dimitris Manikis, President of Wyndham Hotels EMEA. Known for his sharp wit and deep industry knowledge, Dimitris has long been a true inspiration for Roger.
Roger admires Dimitris’s unique approach, which skillfully blends humor with serious strategic thinking. "Dimitris is probably one of the most inspirational hospitality personalities there is," says Roger.
The two leaders discussed a range of topics crucial for the future of hospitality and leisure, focusing on new market opportunities and innovative strategies to address the industry's evolving challenges.
"I only wish that the young hospitality students of the world could be infected by Dimitris's passion and dedication. If he could influence just a small percentage, the industry would undoubtedly be in a far better state," Roger reflected.
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