RLA Global Expands Its Footprint in Senegal!

News

22 May 2024

decor
Roger Allen, our Group CEO, just returned from an inspiring visit to Senegal. His mission was to explore the country's vibrant offerings and assess its potential for hotel development projects. What he found was truly remarkable.

Senegal is a destination full of promise

Senegal offers an abundance of experiences that travelers are seeking: warm hospitality, happy and humble people, stunning nature and wildlife, breathtaking deserts and beaches, rich culture, and delicious cuisine. The local market is thriving, with a noticeable increase in affluence driving the demand for improved and sophisticated hotel products.

During his visit, Roger was hosted and guided by our client, Amadou Kane. This partnership provided invaluable insights into the opportunities and challenges within Senegal's hospitality sector.

Addressing key traveler and developer concerns

We understand the common concerns about traveling and investing in new regions. Here’s what we’ve learned:

  • Senegal jsut had elections and so it had a great deal of optimism with its new young president.
  • The government is committed to a tourism development strategy.
  • The local economy is on the rise. The pandemic has encouraged locals to explore their own country, and this trend continues, with many eager to uncover Senegal’s tourism riches. 

At RLA Global, we believe there are good business opportunities in Senegal. The country's increasing demand for high-quality hospitality experiences and the rise of experiential travel make it an ideal location for our expansion efforts.

Stay tuned for more updates and insights from our international ventures.

Check out some highlights from Roger’s trip, including a special moment with a majestic lion and the stunning local sights.

Roger with "His Majesties"

 

Roger with Amadou Cane

 

Different kinds of wellness

Experiential travel

decor
decor

We lead, we can create together

Sign up for newsletter

Related news

Alejandra Resa Abad Joins RLA Global as Director, Based in Abu Dhabi

03 Jun 2026
We are pleased to announce that Alejandra Resa Abad has joined RLA Global as Director, effective March 25, 2026. This appointment reflects both the firm's growi…

RLA Global Participates in the R&R Forum 2026 Advisory Board Meeting

28 May 2026
RLA Global participated in the R&R Forum 2026 Advisory Board meeting in London, where leaders from across the Leisure hospitality and Residential real estate se…

RLA Global Returns to Cyprus for Landmark Mixed-Use Development Project

11 May 2026
RLA Global's senior advisory team returned to Cyprus this spring for an intensive two-day workshop on a large-scale, multi-dimensional mixed-use development pro…

From Prague to Budapest: Why Branded Residences Are Gaining Ground in Central Europe

06 May 2026
In April 2026, RLA Global co-hosted a three-city event series on branded residential development in Prague, Vienna, and Budapest. The roadshow drew developers, …

From Heritage to Opportunity: Hotel Repositioning in Denmark

05 May 2026
RLA Global's Group CEO Roger A. Allen and Regional Director Alejandra Resa Abad recently visited Denmark to work on the strategic repositioning of a historic ho…

New Feasibility Project at the Black Sea Coast

20 Apr 2026
Our senior team has completed a site visit to the Black Sea coast, conducting market exploration for a luxury resort development in an established destination.

Latest from our Resource Center

The Rise of The Fitness-Driven Hotel
01 Jun 2026

The Rise of The Fitness-Driven Hotel

Insights
Many travellers now expect hotels to support their fitness, recovery, sleep and nutrition goals. This is changing how hospitality brands design spaces, deliver …
Mastery of Hotel & Resort Operational Auditing: How to Do It Right
14 Apr 2026

Mastery of Hotel & Resort Operational Auditing: How to Do It Right

Insights
Operational audits can be a powerful diagnostic tool for hotel and resort owners seeking to improve property performance. But if done the wrong way, they remain…
The Evolving Role of Owner Representation
08 Apr 2026

The Evolving Role of Owner Representation

Insights
Hotel owner representation increasingly extends beyond individual projects to supporting investors throughout the entire lifecycle of their assets. Here is how …
Reality vs feasibility: Where the Model Breaks
01 Apr 2026

Reality vs feasibility: Where the Model Breaks

Insights
The gap between feasibility and reality often lies in how operational factors are accounted for. A robust feasibility study must go beyond validating demand and…
Why Skipping Concept Development Costs More Than You Think
11 Mar 2026

Why Skipping Concept Development Costs More Than You Think

Insights
Concept development is often treated as a nice-to-have element, stemming from a misunderstanding that it is simply about branding or aesthetics. Many stakeholde…
Advanced Property Evaluation: New Metrics for Modern Hospitality Assets
30 Jan 2026

Advanced Property Evaluation: New Metrics for Modern Hospitality Assets

Insights
Hotel owners and investors must move beyond traditional financial indicators in asset evaluation and take a holistic approach with new metrics to uncover hidden…
Dos & Don’ts in Leisure Development: What the Experts Say
09 Dec 2025

Dos & Don’ts in Leisure Development: What the Experts Say

Insights
Experts at the Resort & Residential Hospitality Forum 2025 outlined leisure development best practices – prioritizing authentic guest experiences, balanced tech…

We lead, we can create together

Sign up for newsletter