Brand Identity in Focus at GIOHIS 2025
Roger Allen led a high-calibre panel at GIOHIS 2025, diving into the challenges and opportunities of branding in today’s saturated hospitality market. Read more
Senegal is a destination full of promise
Senegal offers an abundance of experiences that travelers are seeking: warm hospitality, happy and humble people, stunning nature and wildlife, breathtaking deserts and beaches, rich culture, and delicious cuisine. The local market is thriving, with a noticeable increase in affluence driving the demand for improved and sophisticated hotel products.
During his visit, Roger was hosted and guided by our client, Amadou Kane. This partnership provided invaluable insights into the opportunities and challenges within Senegal's hospitality sector.
Addressing key traveler and developer concerns
We understand the common concerns about traveling and investing in new regions. Here’s what we’ve learned:
At RLA Global, we believe there are good business opportunities in Senegal. The country's increasing demand for high-quality hospitality experiences and the rise of experiential travel make it an ideal location for our expansion efforts.
Stay tuned for more updates and insights from our international ventures.
Check out some highlights from Roger’s trip, including a special moment with a majestic lion and the stunning local sights.
Roger Allen led a high-calibre panel at GIOHIS 2025, diving into the challenges and opportunities of branding in today’s saturated hospitality market. Read more
Roger Allen led a high-calibre panel at GIOHIS 2025, diving into the challenges and opportunities of branding in today’s saturated hospitality market. Read more
From Spartan races to trail runs, RLA Global team members continually seek growth — proving that going beyond is more than a mindset; it’s a way of life. Read more
From Spartan races to trail runs, RLA Global team members continually seek growth — proving that going beyond is more than a mindset; it’s a way of life. Read more
The hospitality industry currently stands at a crossroads, grappling with unprecedented challenges posed by the climate crisis. Hotel owners and operators need a pragmatic shift to address these challenges and a forward-thinking strategic approach to adaptation. Read more
The hospitality industry currently stands at a crossroads, grappling with unprecedented challenges posed by the climate crisis. Hotel owners and operators need a pragmatic shift to address these challenges and a forward-thinking strategic approach to adaptation. Read more
This year will mark the emergence of adaptive personalisation in hospitality, a trend combining hyper-personalised digital services powered by advanced technology and all-important traditional human interactions between hosts and guests. Read more
This year will mark the emergence of adaptive personalisation in hospitality, a trend combining hyper-personalised digital services powered by advanced technology and all-important traditional human interactions between hosts and guests. Read more
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