RLA Global is proud to continue our executive work with Emaar, collaborating on the exceptional Marassi development along Egypt’s Northern Coast.
Recently, our Group CEO, Roger Allen, visited Marassi, where he met with Emaar’s senior Egypt Market Hotel Operational team, led by Tamer Khedr and joined by operational managers Self Edin Mohamed, Michel Ghail, and Carmen Alexe.
Marassi, often referred to as "The Ultimate Sahel Destination," is an impressive achievement in luxury destination development. Encompassing over 6.5 million square meters of scenic seaside, this ambitious project includes five pristine beaches, a series of vibrant residential villages, over 3,000 hotel rooms, an 18-hole golf course, luxury waterside retail, and one of the largest international marinas in the Middle East. Marassi is a destination designed to redefine luxury living and travel experiences in the region.
Our continued work with Emaar on projects like Marassi aligns with our commitment to creating exceptional, enduring destinations.
For developers and visionaries seeking to bring their destination projects to life, RLA Global is here to provide insight and expertise.
Let's shape remarkable destinations together! >>> contactus@rlaglobal.com
Some inspiration from the site visit to Maressi Development:
RLA Global completed a market study visit for a new co-located hotel and branded residence project in the Northern Aegean, exploring the site and assessing the destination's tourism potential to support the project's long-term development vision. Read more
RLA Global completed a market study visit for a new co-located hotel and branded residence project in the Northern Aegean, exploring the site and assessing the destination's tourism potential to support the project's long-term development vision. Read more
Industry leaders at HIDE debate how branded residential is reshaping hotel development, and where the risks lie. Among esteemed industry leaders, Roger Allen from RLA Global shared his views about the growing dominance of branded residences in making hotel projects financially viable. Read more
Industry leaders at HIDE debate how branded residential is reshaping hotel development, and where the risks lie. Among esteemed industry leaders, Roger Allen from RLA Global shared his views about the growing dominance of branded residences in making hotel projects financially viable. Read more
Concept development is often treated as a nice-to-have element, stemming from a misunderstanding that it is simply about branding or aesthetics. Many stakeholders imagine it as a mood board, a logo exercise or a stylistic direction that can be added later. In reality, concept is the strategic backbone of a project. Read more
Concept development is often treated as a nice-to-have element, stemming from a misunderstanding that it is simply about branding or aesthetics. Many stakeholders imagine it as a mood board, a logo exercise or a stylistic direction that can be added later. In reality, concept is the strategic backbone of a project. Read more
Hotel owners and investors must move beyond traditional financial indicators in asset evaluation and take a holistic approach with new metrics to uncover hidden property value and future potential. This article explains why conventional evaluation tools don’t do the trick alone anymore, which modern metrics to take into account and what drives value at modern hospitality assets. Read more
Hotel owners and investors must move beyond traditional financial indicators in asset evaluation and take a holistic approach with new metrics to uncover hidden property value and future potential. This article explains why conventional evaluation tools don’t do the trick alone anymore, which modern metrics to take into account and what drives value at modern hospitality assets. Read more
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