“Investors want absolute transparency about how spa activities will bring value to the real estate and that is what drips down to the bottom line performance. All of the data that is available at the moment in terms of spa is top-line related and driven. Investors are looking at what value is brought to the asset, which is, essentially, profit and cash – whether that is the land, the bricks and mortar or the hotel itself. It is also really important for owners and investors to have a clear understanding of what they consider to be wellbeing and hospitality activities and avoid making emotion-led decisions. 

For me, the future is providing greater clarity for investors so that any data on spa and wellbeing provides meaningful input for how these activities will ultimately impact a developer’s return." - says Roger Allen, ISHC, RLA Group CEO in the interview.

For further details, please visit the European Spa Magazine website.

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