Last week at GIOHIS 2025 in Abu Dhabi, RLA Global’s Group CEO, Roger Allen, moderated a dynamic and thought-provoking panel titled “The Race to ‘Be Heinz’ – Is There Brand Saturation in the Market?”—delivering on the promise of one of the summit’s most anticipated discussions.
The session brought together senior leaders from across the region:
Together, they addressed some of the most pressing questions facing hotel brands today—offering a candid look into how differentiation, consistency, and culture define long-term brand success in an increasingly competitive market.
Key takeaways included:
Roger Allen’s skilled moderation gave structure and momentum to the conversation, a quality praised by Saurabh Bakshi as “sharp, engaging, and well-rounded.”
As the hotel landscape continues to shift, panels like this reinforce the importance of open dialogue and strategic alignment between owners, operators, and brands.
Special thanks to Simon Allison for bringing such a topic to the forefront of the conversation, and compliments for the event.
Our senior team has completed a site visit to the Black Sea coast, conducting market exploration for a luxury resort development in an established destination. Read more
Our senior team has completed a site visit to the Black Sea coast, conducting market exploration for a luxury resort development in an established destination. Read more
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Operational audits can be a powerful diagnostic tool for hotel and resort owners seeking to improve property performance. But if done the wrong way, they remain expensive exercises that deliver little value. In this article, we look at what audits should assess, how they should be planned and executed, and how findings can be put to work effectively. Read more
Operational audits can be a powerful diagnostic tool for hotel and resort owners seeking to improve property performance. But if done the wrong way, they remain expensive exercises that deliver little value. In this article, we look at what audits should assess, how they should be planned and executed, and how findings can be put to work effectively. Read more
Hotel owner representation increasingly extends beyond individual projects to supporting investors throughout the entire lifecycle of their assets. Here is how this role can unlock value in key phases of the investment. Read more
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