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Key takeaways from IHIF Berlin '23

2023 / May
Roger Allen and Paul Boldy share their insights about the prestigious conference at IHIF with all movers and shakers from the hospitality industry.
The event was a great success, with the appearance of all stakeholders, movers, and shakers, demonstrating the undeniable resurgence of the hospitality, tourism, and hotel investment sectors. 
 
1. Shift in real-estate use
There was a prominent discussion relating to the utilization of real estate. Whether it pertains to city hotels or resort developments, the overarching question revolved around optimizing real estate to create destinations and experiences that align with the demands of a transformative economy. 
 
Investors need innovative strategies and comprehensive concept plans to ensure real estate investments deliver remarkable experiences while generating substantial returns at the same time.
 
Kirill Zavodov, head of real estate equity EMEA at PIMCO added: “Alternatives [are] not about packaging old real estate in a new way. It's creating the right real estate that fits the needs of the consumer in a way that hasn't been done before.” - from hostpitalityinvestors.com
 
2. Focus on “quality experiences” and look at the “returns”  
In an era where personalisation and tailored offerings are in high demand, industry leaders should focus on translating these extraordinary experiences into tangible and definitive services that are appreciated by their target audiences.
The ability to create a balance between being able to provide unforgettable moments and generating lucrative returns for investors emerged as a fundamental objective for all stakeholders.
 
 
 

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