Commenting on the change of name, Roger Allen, Group CEO said: “Since the foundation of Resources for Leisure Assets we have worked on significant, successful projects around the world, from the US to Africa to the Middle East and Asia, and it was time to reflect this global span in our name and branding as we grow within the industry.”
To provide dedicated and regional expertise, the company has appointed managing directors for the Middle East and for Africa.
RLA Global has been building its profile in the Middle East and was recently congratulated for its “high level of expertise” and “excellent professional approach” in relation to work on the award-winning Messilah Beach leisure development in Kuwait following their appointment by the Kuwait Government Tourism entity Touristic Enterprises Company to work on the project. The project was named best mixed-use architecture Africa & Middle East at the International Property Awards 2020-2021.
The region is seeing the market come of age and the team at RLA Global are involved in some of the most groundbreaking developments in the Middle East, but also are working on refurbishments as assets mature and need refreshing.
RLA Global is building its presence also in Africa, a region in which its already has extensive experience, with cross-continent projects as well as work on developments in countries including Egypt, Morocco, Tanzania and South Africa.
Marco P. Nijhof, Chairman, RLA Global said: “As we begin to see the green shoots of recovery and investors absorb the consumer trends that will shape the industry, it is clear that experience-led travel, destinations and accommodation will be in high demand. These complex chunks of real estate can deliver significant value from multiple revenue sources and so are very attractive to those looking to invest.”
Allen added: “The challenge for any developer is understanding the unique offer for the specific location. There is no plug and play option here. We understand the regional markets and so can support clients seeking investment opportunities in experience-led leisure assets. We’ve seen a huge growth in these areas, pre-pandemic, and forecasts tell us it is only set to grow so it was vital we boosted our network of hands-on advisors with in-depth knowledge of the local markets, and the change in our branding is to set our intention of contributing to the development aspirations of these regions.”
RLA Global completed a market study visit for a new co-located hotel and branded residence project in the Northern Aegean, exploring the site and assessing the destination's tourism potential to support the project's long-term development vision. Read more
RLA Global completed a market study visit for a new co-located hotel and branded residence project in the Northern Aegean, exploring the site and assessing the destination's tourism potential to support the project's long-term development vision. Read more
Industry leaders at HIDE debate how branded residential is reshaping hotel development, and where the risks lie. Among esteemed industry leaders, Roger Allen from RLA Global shared his views about the growing dominance of branded residences in making hotel projects financially viable. Read more
Industry leaders at HIDE debate how branded residential is reshaping hotel development, and where the risks lie. Among esteemed industry leaders, Roger Allen from RLA Global shared his views about the growing dominance of branded residences in making hotel projects financially viable. Read more
Concept development is often treated as a nice-to-have element, stemming from a misunderstanding that it is simply about branding or aesthetics. Many stakeholders imagine it as a mood board, a logo exercise or a stylistic direction that can be added later. In reality, concept is the strategic backbone of a project. Read more
Concept development is often treated as a nice-to-have element, stemming from a misunderstanding that it is simply about branding or aesthetics. Many stakeholders imagine it as a mood board, a logo exercise or a stylistic direction that can be added later. In reality, concept is the strategic backbone of a project. Read more
Hotel owners and investors must move beyond traditional financial indicators in asset evaluation and take a holistic approach with new metrics to uncover hidden property value and future potential. This article explains why conventional evaluation tools don’t do the trick alone anymore, which modern metrics to take into account and what drives value at modern hospitality assets. Read more
Hotel owners and investors must move beyond traditional financial indicators in asset evaluation and take a holistic approach with new metrics to uncover hidden property value and future potential. This article explains why conventional evaluation tools don’t do the trick alone anymore, which modern metrics to take into account and what drives value at modern hospitality assets. Read more
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