Another original "SKIFT take" - from our Wellness Real Estate Report.
Skift just published a sharp analysis on hotel wellness ROI that cuts through the hype with hard data.
What SKIFT found interesting is that major wellness hotels generated 56% more revenue per room but achieved only 1% profit growth versus 5% for minor wellness properties.
The root cause: labour costs, maintenance demands, and operational complexity. As Roger Allen, our Group CEO, puts it in the article, "The bigger the wellness area, the more likely you're in the laundry business, not the wellness business. In that space, guests need to use three or four towels. So the costs increase significantly."
Drawing from the Wellness Real Estate Report, SKIFT highlights how many operators are caught in a "keeping up with the Joneses" trap rather than understanding their actual guest profile. The smart money, they note, focuses on operators who understand their guest base and size wellness offerings accordingly.
Worth a read for anyone navigating wellness investments in hospitality!
Need help creating a wellness strategy that matches your guest profile and maximizes ROI?
Please reach out to us at contactus@rlaglobal.com
Our Group CEO, Roger Allen, joined industry leaders at TRIA Monaco to discuss the evolving role of art and retail in lifestyle hospitality—an exceptional gathering of diverse experts and innovative thinking. Read more
Our Group CEO, Roger Allen, joined industry leaders at TRIA Monaco to discuss the evolving role of art and retail in lifestyle hospitality—an exceptional gathering of diverse experts and innovative thinking. Read more
Our Group CEO joins the judging panel once again for IHIF's highly appreciated Pitch Perfect session, where ambitious developers pitch bold hospitality concepts to industry experts. Read more
Our Group CEO joins the judging panel once again for IHIF's highly appreciated Pitch Perfect session, where ambitious developers pitch bold hospitality concepts to industry experts. Read more
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Sleep in hospitality is revolutionizing the guest experience. The hotel sleep experience has become a central focus, as modern travelers are willing to pay more for accommodations that enhance their sleep. Hotels that prioritize restorative sleep through innovative technology and environmental design gain lasting competitive advantages. Read more
Hotels must come up with new ways to successfully attract and retain employees and boost their appeal to new cohorts of candidates in an ever-intensifying race for skilled workforce. In this article, we examine what difficulties and challenges they need to overcome in the labour market and how they can build resilient and innovative human resources strategies. Read more
Hotels must come up with new ways to successfully attract and retain employees and boost their appeal to new cohorts of candidates in an ever-intensifying race for skilled workforce. In this article, we examine what difficulties and challenges they need to overcome in the labour market and how they can build resilient and innovative human resources strategies. Read more
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