Another original "SKIFT take" - from our Wellness Real Estate Report.
Skift just published a sharp analysis on hotel wellness ROI that cuts through the hype with hard data.
What SKIFT found interesting is that major wellness hotels generated 56% more revenue per room but achieved only 1% profit growth versus 5% for minor wellness properties.
The root cause: labour costs, maintenance demands, and operational complexity. As Roger Allen, our Group CEO, puts it in the article, "The bigger the wellness area, the more likely you're in the laundry business, not the wellness business. In that space, guests need to use three or four towels. So the costs increase significantly."
Drawing from the Wellness Real Estate Report, SKIFT highlights how many operators are caught in a "keeping up with the Joneses" trap rather than understanding their actual guest profile. The smart money, they note, focuses on operators who understand their guest base and size wellness offerings accordingly.
Worth a read for anyone navigating wellness investments in hospitality!
Need help creating a wellness strategy that matches your guest profile and maximizes ROI?
Please reach out to us at contactus@rlaglobal.com
We are pleased to announce the appointment of Henning Matthiesen as Non-Executive Director, effective April 15, 2026. The appointment strengthens the firm's Resort and Hotel Consulting practice with the addition of one of Europe's most experienced luxury hoteliers. Read more
We are pleased to announce the appointment of Henning Matthiesen as Non-Executive Director, effective April 15, 2026. The appointment strengthens the firm's Resort and Hotel Consulting practice with the addition of one of Europe's most experienced luxury hoteliers. Read more
Pitch Perfect at IHIF Berlin had a clear winner: Kourtidis Group from Greece. Our Group CEO Roger Allen served as judge, mentor, and proud supporter of the team that took the top prize unanimously. The Greek hospitality sector is in real momentum, and we are glad to be part of it. Read more
Pitch Perfect at IHIF Berlin had a clear winner: Kourtidis Group from Greece. Our Group CEO Roger Allen served as judge, mentor, and proud supporter of the team that took the top prize unanimously. The Greek hospitality sector is in real momentum, and we are glad to be part of it. Read more
Operational audits can be a powerful diagnostic tool for hotel and resort owners seeking to improve property performance. But if done the wrong way, they remain expensive exercises that deliver little value. In this article, we look at what audits should assess, how they should be planned and executed, and how findings can be put to work effectively. Read more
Operational audits can be a powerful diagnostic tool for hotel and resort owners seeking to improve property performance. But if done the wrong way, they remain expensive exercises that deliver little value. In this article, we look at what audits should assess, how they should be planned and executed, and how findings can be put to work effectively. Read more
Hotel owner representation increasingly extends beyond individual projects to supporting investors throughout the entire lifecycle of their assets. Here is how this role can unlock value in key phases of the investment. Read more
Hotel owner representation increasingly extends beyond individual projects to supporting investors throughout the entire lifecycle of their assets. Here is how this role can unlock value in key phases of the investment. Read more
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