Another original "SKIFT take" - from our Wellness Real Estate Report.
Skift just published a sharp analysis on hotel wellness ROI that cuts through the hype with hard data.
What SKIFT found interesting is that major wellness hotels generated 56% more revenue per room but achieved only 1% profit growth versus 5% for minor wellness properties.
The root cause: labour costs, maintenance demands, and operational complexity. As Roger Allen, our Group CEO, puts it in the article, "The bigger the wellness area, the more likely you're in the laundry business, not the wellness business. In that space, guests need to use three or four towels. So the costs increase significantly."
Drawing from the Wellness Real Estate Report, SKIFT highlights how many operators are caught in a "keeping up with the Joneses" trap rather than understanding their actual guest profile. The smart money, they note, focuses on operators who understand their guest base and size wellness offerings accordingly.
Worth a read for anyone navigating wellness investments in hospitality!
Need help creating a wellness strategy that matches your guest profile and maximizes ROI?
Please reach out to us at contactus@rlaglobal.com
We are pleased to announce that Alejandra Resa Abad has joined RLA Global as Director, effective March 25, 2026. This appointment reflects both the firm's growing presence in the Middle East and the expanding international scope of its advisory services. Read more
We are pleased to announce that Alejandra Resa Abad has joined RLA Global as Director, effective March 25, 2026. This appointment reflects both the firm's growing presence in the Middle East and the expanding international scope of its advisory services. Read more
RLA Global participated in the R&R Forum 2026 Advisory Board meeting in London, where leaders from across the Leisure hospitality and Residential real estate sectors met to discuss the direction of the upcoming Forum. Read more
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Operational audits can be a powerful diagnostic tool for hotel and resort owners seeking to improve property performance. But if done the wrong way, they remain expensive exercises that deliver little value. In this article, we look at what audits should assess, how they should be planned and executed, and how findings can be put to work effectively. Read more
Operational audits can be a powerful diagnostic tool for hotel and resort owners seeking to improve property performance. But if done the wrong way, they remain expensive exercises that deliver little value. In this article, we look at what audits should assess, how they should be planned and executed, and how findings can be put to work effectively. Read more
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