Another original "SKIFT take" - from our Wellness Real Estate Report.
Skift just published a sharp analysis on hotel wellness ROI that cuts through the hype with hard data.
What SKIFT found interesting is that major wellness hotels generated 56% more revenue per room but achieved only 1% profit growth versus 5% for minor wellness properties.
The root cause: labour costs, maintenance demands, and operational complexity. As Roger Allen, our Group CEO, puts it in the article, "The bigger the wellness area, the more likely you're in the laundry business, not the wellness business. In that space, guests need to use three or four towels. So the costs increase significantly."
Drawing from the Wellness Real Estate Report, SKIFT highlights how many operators are caught in a "keeping up with the Joneses" trap rather than understanding their actual guest profile. The smart money, they note, focuses on operators who understand their guest base and size wellness offerings accordingly.
Worth a read for anyone navigating wellness investments in hospitality!
Need help creating a wellness strategy that matches your guest profile and maximizes ROI?
Please reach out to us at contactus@rlaglobal.com
PRESS RELEASE - Dubai - March 30 2026 - Leading hospitality advisory firm RLA Global and global digital experience innovator DigiValet announce a strategic partnership aimed at advancing data-driven decision-making in hospitality real estate, powered by financial benchmarking insights from HotStats. Read more
PRESS RELEASE - Dubai - March 30 2026 - Leading hospitality advisory firm RLA Global and global digital experience innovator DigiValet announce a strategic partnership aimed at advancing data-driven decision-making in hospitality real estate, powered by financial benchmarking insights from HotStats. Read more
The branded residences sector is expanding fast, and the decisions made today will define who leads it. Leading industry experts take the conversation to three European cities this April. Read more
The branded residences sector is expanding fast, and the decisions made today will define who leads it. Leading industry experts take the conversation to three European cities this April. Read more
Concept development is often treated as a nice-to-have element, stemming from a misunderstanding that it is simply about branding or aesthetics. Many stakeholders imagine it as a mood board, a logo exercise or a stylistic direction that can be added later. In reality, concept is the strategic backbone of a project. Read more
Concept development is often treated as a nice-to-have element, stemming from a misunderstanding that it is simply about branding or aesthetics. Many stakeholders imagine it as a mood board, a logo exercise or a stylistic direction that can be added later. In reality, concept is the strategic backbone of a project. Read more
Hotel owners and investors must move beyond traditional financial indicators in asset evaluation and take a holistic approach with new metrics to uncover hidden property value and future potential. This article explains why conventional evaluation tools don’t do the trick alone anymore, which modern metrics to take into account and what drives value at modern hospitality assets. Read more
Hotel owners and investors must move beyond traditional financial indicators in asset evaluation and take a holistic approach with new metrics to uncover hidden property value and future potential. This article explains why conventional evaluation tools don’t do the trick alone anymore, which modern metrics to take into account and what drives value at modern hospitality assets. Read more
Sign up for our Newsletter