2025 Wellness Real Estate Report - The Skift Take

Another original "SKIFT take" - from our Wellness Real Estate Report.
Skift just published a sharp analysis on hotel wellness ROI that cuts through the hype with hard data.

What SKIFT found interesting is that major wellness hotels generated 56% more revenue per room but achieved only 1% profit growth versus 5% for minor wellness properties.

The root cause: labour costs, maintenance demands, and operational complexity. As Roger Allen, our Group CEO, puts it in the article, "The bigger the wellness area, the more likely you're in the laundry business, not the wellness business. In that space, guests need to use three or four towels. So the costs increase significantly."

Drawing from the Wellness Real Estate Report, SKIFT highlights how many operators are caught in a "keeping up with the Joneses" trap rather than understanding their actual guest profile. The smart money, they note, focuses on operators who understand their guest base and size wellness offerings accordingly.

Worth a read for anyone navigating wellness investments in hospitality!  

Need help creating a wellness strategy that matches your guest profile and maximizes ROI?

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