Question: What has 2021 personally taught you?

 

Roger Allen, Group CEO.

Fortune favours the brave. In a world of unpredictability, caused by the pandemic, survival and future success came down to creating certainty in the form of embracing new opportunities and challenges.    

 

 

Rita Levy, VP Global Business Development.

2021 proved (what I have always known) that the real PR of the hospitality industry is persistence & resilience. Something our industry has in abundance and will continue to demonstrate over the next year.

More than ever the importance of “Human Capital” comes to the forefront: lots of people in our extended hospitality “family” have suffered through this crisis. We need to address the human aspect in hospitality, leading with empathy and finding ways that we can offer assistance to our employees in the challenges that they may face in their personal lives.

 

Paul Boldy, Managing Director - Middle East

Flexible working is here to stay! 2021 has shown that not only can it work long-term but it has sometimes proven to be even more efficient. Certainly, the quality of work we have delivered, has not been diminished by reduced face-to-face contact. It is a key lesson for the hospitality industry to embrace - it has often lagged behind in offering flexible working (where it is possible) and the most attractive employers will be the ones who fully adopt this new way of working.

Another key insight and one that I see as my key challenge to address in 2022, is that there is a greater need in the market for a metric-focused approach. What used to work, doesn’t necessarily work moving forward and it’s the data that will help shape what these new opportunities are.

A real personal reflection has been; what we may have lost in vacation time, we have more than made up for in family time. Quality time together does not always need to be about the next big holiday, but I really think that this sense of experience and quality time will be reflected in how we travel in the future.

News relating to this topic

RLA Global Returns to Cyprus for Landmark Mixed-Use Development Project

May / 2026

RLA Global's senior advisory team returned to Cyprus this spring for an intensive two-day workshop on a large-scale, multi-dimensional mixed-use development project - one of the most ambitious hospitality and resort projects currently in planning across the Mediterranean.

RLA Global Returns to Cyprus for Landmark Mixed-Use Development Project

May / 2026

RLA Global's senior advisory team returned to Cyprus this spring for an intensive two-day workshop on a large-scale, multi-dimensional mixed-use development project - one of the most ambitious hospitality and resort projects currently in planning across the Mediterranean. Read more

news-article

From Prague to Budapest: Why Branded Residences Are Gaining Ground in Central Europe

May / 2026

In April 2026, RLA Global co-hosted a three-city event series on branded residential development in Prague, Vienna, and Budapest. The roadshow drew developers, investors, and operators from across the region, reflecting growing interest in branded residences as an asset class in Central and Eastern Europe.

From Prague to Budapest: Why Branded Residences Are Gaining Ground in Central Europe

May / 2026

In April 2026, RLA Global co-hosted a three-city event series on branded residential development in Prague, Vienna, and Budapest. The roadshow drew developers, investors, and operators from across the region, reflecting growing interest in branded residences as an asset class in Central and Eastern Europe. Read more

news-article

Insights relating to this topic

Mastery of Hotel & Resort Operational Auditing: How to Do It Right

Apr / 2026

Operational audits can be a powerful diagnostic tool for hotel and resort owners seeking to improve property performance. But if done the wrong way, they remain expensive exercises that deliver little value. In this article, we look at what audits should assess, how they should be planned and executed, and how findings can be put to work effectively.

Mastery of Hotel & Resort Operational Auditing: How to Do It Right

Apr / 2026

Operational audits can be a powerful diagnostic tool for hotel and resort owners seeking to improve property performance. But if done the wrong way, they remain expensive exercises that deliver little value. In this article, we look at what audits should assess, how they should be planned and executed, and how findings can be put to work effectively. Read more

news-article

The Evolving Role of Owner Representation

Apr / 2026

Hotel owner representation increasingly extends beyond individual projects to supporting investors throughout the entire lifecycle of their assets. Here is how this role can unlock value in key phases of the investment.

The Evolving Role of Owner Representation

Apr / 2026

Hotel owner representation increasingly extends beyond individual projects to supporting investors throughout the entire lifecycle of their assets. Here is how this role can unlock value in key phases of the investment. Read more

news-article
Meet Roger A. Allen

Learn more about the author

Schedule a meeting

Tell us your preferred time to call or any details

Thank you! Your message has been delivered.

Get the latest news, insights, and reports from us immediately!

Sign up for our Newsletter

Thank you for subscribing!

search