Roger Allen, RLA's Group CEO and Prof. Dr Willy Legrand - Professor of Hospitality Management at the IUBH International University and Ricardo Ricardo Moreira, Managing Director - XCO2 featured in a panel session titled ’Sustainability Matters - to green or not to green?  Establishing the economic value of green initiatives in hotel investments’ at the recent International Hotel Investment & Design Conference at the Andaz Hotel in Vienna, Austria.

The panel session takeaways included:

  • Overwhelming data supports the need for more sustainable hotel initiatives. The industry should be more proactive rather than reactive.
  • A live audience poll illustrated that whilst everybody may recycle nobody is yet making a hotel selection based upon the environmental initiatives of the hotel brand/property. However, the future reputation of the hotel brand is seriously at stake 'if' they don't have a purposeful sustainability initiative.
  • There is so much opportunity for cost-saving to be achieved in hotels by being more environmentally friendly. Try doing a 4am hotel walkaround to discover unnecessary energy expenditure.
  • A new hotel build that is not sustainable is likely to face unknown financial risk. -There is a need for a global certification that is recognized by the consumer.

For more information about the International Hotel Investment & Design Conference  

Meet Roger A. Allen

Learn more about the author

Interested in related topics?

Sign up for our eNewsletter

Thank you for subscribing!

Schedule a meeting

Tell us your preferred time to call or any details

Thank you! Your message has been delivered.

News relating to this topic

Insights to the Future of Co-Living Developments

Jan / 2020

Co-living, serviced apartments and co-working environments were on top of the agenda at this year's Recharge conference, held in Barcelona 20-21 January 2020. Read more

Insights to the Future of Co-Living Developments

Jan / 2020

Co-living, serviced apartments and co-working environments were on top of the agenda at this year's Recharge conference, held in Barcelona 20-21 January 2020. Read more

RLA continues to be the go-to resource for creating experience led destinations

Jan / 2020

RLA partners with investors, owners, operators and governments on diverse property and destination projects around the world. Read more

RLA continues to be the go-to resource for creating experience led destinations

Jan / 2020

RLA partners with investors, owners, operators and governments on diverse property and destination projects around the world. Read more