Roger Allen, RLA Global's CEO and Prof. Dr Willy Legrand - Professor of Hospitality Management at the IUBH International University and Ricardo Ricardo Moreira, Managing Director - XCO2 featured in a panel session titled ’Sustainability Matters - to green or not to green?  Establishing the economic value of green initiatives in hotel investments’ at the recent International Hotel Investment & Design Conference at the Andaz Hotel in Vienna, Austria.

The panel session takeaways included:

  • Overwhelming data supports the need for more sustainable hotel initiatives. The industry should be more proactive rather than reactive.
  • A live audience poll illustrated that whilst everybody may recycle nobody is yet making a hotel selection based upon the environmental initiatives of the hotel brand/property. However, the future reputation of the hotel brand is seriously at stake 'if' they don't have a purposeful sustainability initiative.
  • There is so much opportunity for cost-saving to be achieved in hotels by being more environmentally friendly. Try doing a 4am hotel walkaround to discover unnecessary energy expenditure.
  • A new hotel build that is not sustainable is likely to face unknown financial risk. -There is a need for a global certification that is recognized by the consumer.

For more information about the International Hotel Investment & Design Conference  

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Our Group CEO, Roger Allen, returned from a Kilimanjaro expedition with his son, who had just turned 18. Roger is shaped by hard work, resilience, and unshakable optimism. Naturally, he wanted to pass these values on to his son. So instead of costly presents, his gift was an experience for life. Climbing Kilimanjaro became an unforgettable father-and-son journey, and a powerful lesson in becoming a good man.

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Jul / 2025

Our Group CEO, Roger Allen, returned from a Kilimanjaro expedition with his son, who had just turned 18. Roger is shaped by hard work, resilience, and unshakable optimism. Naturally, he wanted to pass these values on to his son. So instead of costly presents, his gift was an experience for life. Climbing Kilimanjaro became an unforgettable father-and-son journey, and a powerful lesson in becoming a good man. Read more

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