What is the Most Attractive Luxury Hotel Brand for Millennial's?

Gucci and Louis Vuitton are Millennials’ favourite brands, according to a survey and social-media data analysed by UBS, but which luxury hotel brands are the right ones for Millennials?  This is the task being undertaken by the Modul Brand Award and the winner will be announced at the International Hotel Investment Conference on November 7^th 2019, in Vienna, Austria. 

Roger Allen, RLA Group CEO joined the recent Modul Brand Award Supervisory Board meeting held at Hotel Sacher, Vienna where the research and data analysis so-far was further reviewed. 

The Modul Brand Award has been established in 2016 to distinguish the most innovative Hotel Operation focusing on the fastest-growing group of consumers: Millennials.  This group wields increasing power and economic influence in all corners of the business world, and the global hospitality industry is no exception. As a group, Millennials and their buying power have become a fascinating challenge.  The leading question for the 2019 project is related to the travel habits and the requirements for the perfect luxury stay for this generation. 

Photo from L-R: Dr. Florian Aubke, Head of Study Programs Tourism & Hospitality Management, FH Wien der WKW University of Applied Sciences for Management & Communication / Yannick Herzberg, MSC in International Tourism Management / Hani El Sharkawi, BSc, MA, Director Sacher School of Excellence, Sacher Hotels / Marlies Hiromi  Wimmer, BBA in Tourism and Hospitality Management (on skype) / Maximilian Künstner, MSC in International Tourism Management / Lisa Unterganschnigg, BBA in Tourism, Hotel Management Operations / Jennifer Yanyu Hu, BBA in Tourism, Hotel Management & Operations / Brigitte T. Gruber, MBA, Managing Director, Reburg & Partners / Roger Allen, Group CEO Resources for Leisure Assets

For More Information International Hotel Investment Conference