RLA Global has been closely monitoring the impacts on the hospitality industry, working tirelessly on behalf of clients, issued articles and industry report, chaired a real estate webinar, real estate finance summit and we'll continue to follow the situation.  The COVID-19 dashboard by the Center for Systems Science and Engineering (CSSE) at Johns Hopkins University (JHU) is a very informative tool, that we recommend for a global understanding of the pandemic spread. 

RLA Global's in-depth, up-to-date industry knowledge is used not only for publications and public speaking, it is utilized in our daily work. Even during these difficult times, RLA Global pursues its services, in line with our Credo to put our clients’ interest first, to be responsive and proactive to our customer needs.

This is not just a slogan. Being a partner means that you walk in the clients' shoes, you resonate with them, you understand, envisage and anticipate their needs.  Based on this philosophy and commitment we have re-shaped our service offerings to support our investor, developer, operator, designer partners in all lifecycles hospitality projects.

The key service areas in which we are at disposal to support decisionmakers, stakeholders to find answers to their issues:

  • Asset Value Optimisation (AVO) 
    A holistic review of the asset performance and realistic potential, and identifying revenue and operational cost optimisation. 

  • Portfolio Optimisation
    RLA Global has developed a rigorous methodology for evaluating hospitality portfolios with the aim of optimising them for future investment returns using a number of different levers. These levers include refurbishing, rebranding, repositioning, disposing of and acquiring new assets

  • Operator Searches and Negotiations
    The RLA Global end-to-end service from identifying and selecting the appropriate hotel, resort, wellbeing and clinical operator to contract negotiations. Support in reviewing and renegotiating existing management and franchise agreements.

  • Viability 
    Services for realistically achieving the owner's and operator’s financial and operating objectives through the creation of new concepts, market positioning and risk modelling.

  • Concept and Design Support
    Review of architectural and landscape design works and provide recommendations to meet asset concept requirements and owners' financial interest.

Our team members are passionate hospitality professionals and are sure together we can make the industry flourish again.

If we can support your activities, please contact us.

News relating to this topic

IHIF Berlin 2026 Pitch Perfect - And the Winner is...

Apr / 2026

Pitch Perfect at IHIF Berlin had a clear winner: Kourtidis Group from Greece. Our Group CEO Roger Allen served as judge, mentor, and proud supporter of the team that took the top prize unanimously. The Greek hospitality sector is in real momentum, and we are glad to be part of it.

IHIF Berlin 2026 Pitch Perfect - And the Winner is...

Apr / 2026

Pitch Perfect at IHIF Berlin had a clear winner: Kourtidis Group from Greece. Our Group CEO Roger Allen served as judge, mentor, and proud supporter of the team that took the top prize unanimously. The Greek hospitality sector is in real momentum, and we are glad to be part of it. Read more

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Apr / 2026

RLA Global Group CEO Roger Allen participated in the debut BxR EMEA day at IHIF, leading a roundtable on wellness and longevity in branded residential development alongside Alfredo Bataller, CEO of AB Living Group.

RLA Global at BxR EMEA: Wellness and Longevity Take Centre Stage

Apr / 2026

RLA Global Group CEO Roger Allen participated in the debut BxR EMEA day at IHIF, leading a roundtable on wellness and longevity in branded residential development alongside Alfredo Bataller, CEO of AB Living Group. Read more

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The Evolving Role of Owner Representation

Apr / 2026

Hotel owner representation increasingly extends beyond individual projects to supporting investors throughout the entire lifecycle of their assets. Here is how this role can unlock value in key phases of the investment.

The Evolving Role of Owner Representation

Apr / 2026

Hotel owner representation increasingly extends beyond individual projects to supporting investors throughout the entire lifecycle of their assets. Here is how this role can unlock value in key phases of the investment. Read more

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Reality vs feasibility: Where the Model Breaks

Apr / 2026

The gap between feasibility and reality often lies in how operational factors are accounted for. A robust feasibility study must go beyond validating demand and financial potential to reflect how the asset will function in practice.

Reality vs feasibility: Where the Model Breaks

Apr / 2026

The gap between feasibility and reality often lies in how operational factors are accounted for. A robust feasibility study must go beyond validating demand and financial potential to reflect how the asset will function in practice. Read more

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