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Maximizing ROI in Wellness Real Estate
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Rachael Rothman
Global Head of Hotels Research & Data Analysis
Rachael Rothman
Global Head of Hotels Research & Data Analysis
Rachael Rothman is the Global Head of Hotels Research & Data Analysis at CBRE, responsible for forecasting, thought leadership, and hospitality research consulting.
Rachael joined CBRE in 2021 after a 20-year career as a public hotel company executive and equity analyst in the hospitality industry. Her executive experience spans work as Chief Financial Officer at Apple Hospitality REIT and Head of Corporate Strategy and Investor Relations at Playa Hotels & Resorts. Before that, Rachael was a leading equity analyst for Merrill Lynch, Morgan Stanley, and Susquehanna International Group.
Ms. Rothman is a Board member of the International Luxury Hotel Association, a member of the Cornell Hotel Society, a CFA charter holder, ISHC, and the New York Society of Securities Analysts.
Rachael Rothman
Global Head of Hotels Research & Data Analysis
Latest from our Resource Center
01 Jun 2026
The Rise of The Fitness-Driven Hotel
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Many travellers now expect hotels to support their fitness, recovery, sleep and nutrition goals. This is changing how hospitality brands design spaces, deliver …
14 Apr 2026
Mastery of Hotel & Resort Operational Auditing: How to Do It Right
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Operational audits can be a powerful diagnostic tool for hotel and resort owners seeking to improve property performance. But if done the wrong way, they remain…
08 Apr 2026
The Evolving Role of Owner Representation
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Hotel owner representation increasingly extends beyond individual projects to supporting investors throughout the entire lifecycle of their assets. Here is how …
01 Apr 2026
Reality vs feasibility: Where the Model Breaks
Insights
The gap between feasibility and reality often lies in how operational factors are accounted for. A robust feasibility study must go beyond validating demand and…
11 Mar 2026
Why Skipping Concept Development Costs More Than You Think
Insights
Concept development is often treated as a nice-to-have element, stemming from a misunderstanding that it is simply about branding or aesthetics. Many stakeholde…
30 Jan 2026
Advanced Property Evaluation: New Metrics for Modern Hospitality Assets
Insights
Hotel owners and investors must move beyond traditional financial indicators in asset evaluation and take a holistic approach with new metrics to uncover hidden…
