Strengthen Tourism for Sustained Growth
Spanish podcast with English subtitles. Virginia Messina, Executive Vice President of the World Travel & Tourism Council (WTTC), discusses the transformative role of AI and super apps in tourism, addresses the digital divide facing SMEs, and explains how sustainability must shift from CSR to core business strategy. She shares concrete examples like AI reducing hotel food waste by 40% and emphasizes that destinations must work together to enhance competitiveness rather than rest on their laurels. How? Listen to the podcast for the details!
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Virginia Messina
Executive Vice President of the World Travel & Tourism Council
WTTC
Virginia Messina is a renowned global leader in sustainable tourism with 20 years of experience in public policy, strategic communication, and diplomacy. She currently serves as Executive Vice President of the World Travel & Tourism Council (WTTC), where she leads a team responsible for generating value for the sector's 200 leading companies and influencing public policy at a global level. Since joining WTTC in 2013, she has led key areas such as Advocacy and Communication, driving the Council's sustainable transformation, creating the Technology and Innovation unit, and forging strategic alliances. Previously, she held senior positions in the Mexican government, highlighting her leadership in the G20 tourism agenda. She is widely recognized for her strategic vision and commitment to more sustainable tourism.
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