Adopting new lifestyle habits to boost longevity is gaining popularity, and consumers seeking to live a longer healthy life tend to be much better informed about their available opportunities today than ever before. The goal is not to simply live longer, but to stay healthy longer. Healthspan, or the period of life spent without chronic or acute illnesses, is more important than actual lifespan.
Most hotels are aware of this change. Big hospitality brands often associate longevity with high-end medical services and high-tech anti-aging technologies – and many have partnered with such providers – but a longevity service may actually mean a different thing for a number of hotel guests, who aim to stay healthy longer by adopting new eating habits, exercise more or pay attention to mental and social wellness.
To explore the topic further, read the article penned by our CEO Roger Allen, published on HotelExecutive.com.
The hospitality industry currently stands at a crossroads, grappling with unprecedented challenges posed by the climate crisis. Hotel owners and operators need a pragmatic shift to address these challenges and a forward-thinking strategic approach to adaptation. Read more
The hospitality industry currently stands at a crossroads, grappling with unprecedented challenges posed by the climate crisis. Hotel owners and operators need a pragmatic shift to address these challenges and a forward-thinking strategic approach to adaptation. Read more
This year will mark the emergence of adaptive personalisation in hospitality, a trend combining hyper-personalised digital services powered by advanced technology and all-important traditional human interactions between hosts and guests. Read more
This year will mark the emergence of adaptive personalisation in hospitality, a trend combining hyper-personalised digital services powered by advanced technology and all-important traditional human interactions between hosts and guests. Read more
The 6th edition of RLA Global’s Wellness Real Estate Report is available to download. The report offers fresh data-driven insights into how wellness impacts hotel performance across wellness hotel categories and also within asset classes. The report is sponsored by FreshBed. Read more
The 6th edition of RLA Global’s Wellness Real Estate Report is available to download. The report offers fresh data-driven insights into how wellness impacts hotel performance across wellness hotel categories and also within asset classes. The report is sponsored by FreshBed. Read more
Our Gour CEO, Roger Allen, spoke at Romania’s TopHotel Conference, highlighting opportunities in adventure, wellness and nature tourism — and challenges shaping the future of Romanian tourism development. Read more
Our Gour CEO, Roger Allen, spoke at Romania’s TopHotel Conference, highlighting opportunities in adventure, wellness and nature tourism — and challenges shaping the future of Romanian tourism development. Read more
Sign up for our Newsletter