Adopting new lifestyle habits to boost longevity is gaining popularity, and consumers seeking to live a longer healthy life tend to be much better informed about their available opportunities today than ever before. The goal is not to simply live longer, but to stay healthy longer. Healthspan, or the period of life spent without chronic or acute illnesses, is more important than actual lifespan.
Most hotels are aware of this change. Big hospitality brands often associate longevity with high-end medical services and high-tech anti-aging technologies – and many have partnered with such providers – but a longevity service may actually mean a different thing for a number of hotel guests, who aim to stay healthy longer by adopting new eating habits, exercise more or pay attention to mental and social wellness.
To explore the topic further, read the article penned by our CEO Roger Allen, published on HotelExecutive.com.
At R&R24 in Athens, the "rock star panel" delved into stakeholder alignment, infrastructure, overtourism, branded residences, guest-centric strategies, and evolving market trends. This dynamic discussion offered practical insights into the future of leisure and hospitality. Read more
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