Adopting new lifestyle habits to boost longevity is gaining popularity, and consumers seeking to live a longer healthy life tend to be much better informed about their available opportunities today than ever before. The goal is not to simply live longer, but to stay healthy longer. Healthspan, or the period of life spent without chronic or acute illnesses, is more important than actual lifespan.
Most hotels are aware of this change. Big hospitality brands often associate longevity with high-end medical services and high-tech anti-aging technologies – and many have partnered with such providers – but a longevity service may actually mean a different thing for a number of hotel guests, who aim to stay healthy longer by adopting new eating habits, exercise more or pay attention to mental and social wellness.
To explore the topic further, read the article penned by our CEO Roger Allen, published on HotelExecutive.com.
Experts at the Resort & Residential Hospitality Forum 2025 outlined leisure development best practices – prioritizing authentic guest experiences, balanced tech use, and fine-tuned investor strategies to ensure long-term value creation. Read more
Experts at the Resort & Residential Hospitality Forum 2025 outlined leisure development best practices – prioritizing authentic guest experiences, balanced tech use, and fine-tuned investor strategies to ensure long-term value creation. Read more
Sleep in hospitality is revolutionizing the guest experience. The hotel sleep experience has become a central focus, as modern travelers are willing to pay more for accommodations that enhance their sleep. Hotels that prioritize restorative sleep through innovative technology and environmental design gain lasting competitive advantages. Read more
Sleep in hospitality is revolutionizing the guest experience. The hotel sleep experience has become a central focus, as modern travelers are willing to pay more for accommodations that enhance their sleep. Hotels that prioritize restorative sleep through innovative technology and environmental design gain lasting competitive advantages. Read more
Our Group CEO, Roger Allen, will moderate a panel on branded residences in multi-use projects at AOHIS 2026, featuring industry leaders discussing practical insights and real-world experiences. Read more
Our Group CEO, Roger Allen, will moderate a panel on branded residences in multi-use projects at AOHIS 2026, featuring industry leaders discussing practical insights and real-world experiences. Read more
Our senior leadership has been actively engaged with clients across the Middle East and New Zealand, advancing major development projects and strategic partnerships. Read more
Our senior leadership has been actively engaged with clients across the Middle East and New Zealand, advancing major development projects and strategic partnerships. Read more
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