Laura is the Managing Director of RLA Global Hospitality. Since 2015 she has worked across most of Europe, the Middle East and Africa representing owners, developers and investors with feasibility studies, valuations, conceptualisation, renovation and improvement plans and operational consulting services for various hospitality and leisure assets as well as upscale and luxury residential developments. Laura also has a strong knowledge of the African markets which is combined with a strategic and creative approach to the tourism and leisure industry
Formerly a key member of the HVS Cape Town team, where for over four years she was involved in some of the high-profile African hospitality projects and built strong relationships with developers, investors and operating brands. Laura also worked as Revenue Manager for the 1,025-key Le Meridien Etoile (Marriott) in Paris and helped plan the phased renovation of the property; a position that strengthened her operational experience and strategic thinking.
Laura has a bachelor’s degree in hospitality management and completed her MBA in Hospitality Management at ESSEC Business School with majors in Real Estate and Luxury Marketing. Laura released the Hospitality in Africa Trend Forecast for 2020.